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Felicia586 posted an update 1 year ago · updated 1 year ago
Hello all! I am new to copywriting. I don’t know the first thing about it, but I want to learn. Would love to know where to start. I want to write copy that sells so that I can make a minimum $100K/ year. Would love your input Mr. John Carlton if that is possible. Thank you.
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David Deutsch posted an update 1 year ago
Did an interesting critique of some copy in my Inner Circle group coaching session today.
It was from someone who wants to break into financial copywriting.
The copy was OK, but it reflected little if any knowledge of what’s working for financial publications today, what the top companies are doing, and what no longer works because it has become…Read more
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The Marketing Rebel Team wrote a new post 1 year ago
John Carlton's Best Ads: The Financial Bloodbath Caused By Criminal ScumGary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, […]
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David Deutsch posted an update 1 year ago · updated 1 year ago
Hey, everyone — David Deutsch here.
I hear this is becoming the place to be so I’ll be dropping by regularly to see what’s up.
I’m always interested to hear what is your biggest challenge to the success you seek as a copywriter or marketer.
And can someone tell me how to get to the place where I can put a bio and edit my photo, LOL.
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Hi David: Welcome to the Club! You can enter your bio and upload a picture by clicking on “Your Member Profile” in the right column under “Your Products” and scrolling about 3/4 of the way down.
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Thanks, Virginia!
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Stan Dahl posted an update 1 year ago
BIG BIG BIG News:
We just added hours of new videos to your membership.
Tap the My Stuff menu. That gets you to your personal home page.
In the GOT IT box, tap Marketing Rebel Insider’s Club.
Then head to The Action Seminar.
Days and day of live presentations & resources.
Recent Member Lessons
Copywriting Hotseat – Just Sell the Darn Thing
Dwight is selling a MLM product to businesses. Â There are 2 major points that are made. First, it is not targeted enough. Â The headline targets all businesses. Â John says that he should find a niche to start out with, so he can personalize the copy more. Second, he is...
John Carlton’s Best Ads: Did You Know There’s $31 In Your Account?
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Here's a great twist on letting the reader know there's a bargain afoot. Instead of just slashing the price by $31... I urged the client to...
Sam Fishbein – Classic Salesmanship Secrets – Scuttlebutt Session
John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years... and (most interesting) managed an enormous stable of "on the floor" sales people. Sam learned his copy chops working with guys like Jay Abraham,...
Keep Your Marketing Arsenal Well Stocked
How can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers see nothing but opportunity as technology — including artificial intelligence and blockchain — radically alters the ways...
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Felicia, you can’t go wrong starting by hand-copying great ads and promotions.
Read the classic books: Ogilvy, Caples, Hopkins, Schwab. Study the work of Halbert, Bencivenga, Makepeace.
If you don’t know who they all are — find out!
Be curious about persuasion and advertising — it’s all around you!
Study it. What do you respond to? What mak…Read more
Hi Felicia. A good, but complicated question. David’s answer is excellent.
I would add that getting into copywriting to “make $100,000 a year” is the wrong motivation. This is a difficult gig… despite the learning process being very simple once it’s laid out in steps (as we do in the Simple Writing System). The “hard” part is in applying what…Read more