Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market.
He talks about how he had to fight tooth and nail to […] -
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
-
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
-
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
-
The Marketing Rebel Team wrote a new post 14 years, 4 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […]
Recent Member Lessons
Copywriting Hotseat – Just Sell the Darn Thing
Dwight is selling a MLM product to businesses. Â There are 2 major points that are made. First, it is not targeted enough. Â The headline targets all businesses. Â John says that he should find a niche to start out with, so he can personalize the copy more. Second, he is...
John Carlton’s Best Ads: Did You Know There’s $31 In Your Account?
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Here's a great twist on letting the reader know there's a bargain afoot. Instead of just slashing the price by $31... I urged the client to...
Sam Fishbein – Classic Salesmanship Secrets – Scuttlebutt Session
John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years... and (most interesting) managed an enormous stable of "on the floor" sales people. Sam learned his copy chops working with guys like Jay Abraham,...
Keep Your Marketing Arsenal Well Stocked
How can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers see nothing but opportunity as technology — including artificial intelligence and blockchain — radically alters the ways...
Premium Programs
Platinum MastermindÂ
The Simple Writing System
Enter The Clubhouse
Kick-Ass CopywritingÂ
Carlton Swipe Files
The Freelance Course