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Suzanne Michael posted an update 2 years, 1 month ago · updated 1 year, 10 months ago
My biggest challenge will be turning copywriter knowledge into verbal sales speech to give to maintenance managers of factories here in Dallas…
OR I’ll create reasons to hand off fliers and materials I’m comfortable with… -
marcos lopes posted an update 1 year, 10 months ago · updated 1 year, 10 months ago
I’m Marcos from Brazil.
I would like to use a simple write system for facebook ads, but you know the SWS has 18 steps, so can you guys give me some examples of applying SWS to facebook ads? Because the idea it’s to use the facebook ads to send traffic to the sales page where I’m going to use the 18 steps.
Thank you
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Hi Marcos. You have to be careful with Facebook Ads because Facebook doesn’t like it when you point out problems that a reader may have (which is basic to a sales letter). This is because they don’t want them to feel bad when they are on Facebook. So you can’t say something like “Would you like to lose 10 pounds” or “are you fat?” (just…Read more
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Hello Virginia, thanks it helped me a lot.
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Rudy Mawer ‘s crew does/did a ton of weightloss/fitness funnels with ads on FB, so has quite a few creative ways to deal with the issue. You might want to join the diamond something or other FB groups and see what people are posting/using there for some ideas. Also note that a lot of them lead to an article that leads to a sales page, which makes…Read more
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John Lee posted an update 1 year, 11 months ago
Hi All,
I’m Jay and I’ve joined to further improve my copy skills.
I right my own offers in business.
Only in my second year but feel I’ve improved.
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dr charles browning posted an update 1 year, 11 months ago · updated 1 year, 11 months ago
Stan mentioned John’s course on storytelling in your copy. How can we find a link to that course?
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Where did you see this?
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Hany posted an update 1 year, 11 months ago · updated 1 year, 11 months ago
Hello Clubhouse friends!
I had a quick question and would love to hear your thoughts!I recently added the option for Birthday on the checkout/registration pages of our site and have some customer birthdays coming up.
Up until now my go to gift has pretty much always been a free shipping coupon for the website so I’d like to add the element…Read more
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Personally, I would appreciate a small gift more than something that encourages me to buy something from you. Or a card with a gift certificate for a certain item.
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Hi Virginia!
Thanks for the feedback. I agree, it will feel more genuine without expecting anything in return. The gift certificate is also something worth trying. Thanks!
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Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Here's a great twist on letting the reader know there's a bargain afoot. Instead of just slashing the price by $31... I urged the client to...
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Drago replied
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one thing Ive done recently is figure out what’s a powerful hook for the service being offered, and have that as the first thing salespeople say when talking to a new prospect. After a while of working with them, I figured out something very powerful and attention catching. While almost every other competitor writes FB or Google so social media…Read more
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Stan Dahl replied
My #1 suggestion is to stick to the process. Take what you’re learning about copywriting and create an ad.
Read it out loud. You’ll see if the flow goes from getting attention, hooking into the story, credibility, benefits to the audience, call to action, etc.
Don’t think you have to create a new model. Pick one that’s proven.
Hope this helps.