Ralyan, full disclosure: I know nothing about this.

But I did some research and here’s what I found.

Do your own due diligence but perhaps this may provide you with some leads or directions you haven’t considered.

DD

To sell your Amazon-published book through ClickFunnels using a free plus shipping offer while automating the fulfillment…Read more

Raiyan,

It sounds like you are making one of the most common mistakes newer marketers make:

** Complicating the shit out of something before you have any idea if it will make any money. **

This is more of a Welcome To The Club than a criticism.

Whatever your offer you are putting behind this book (Free + Shipping or whatever) —

When it is…Read more

To best help you, I want to start with this –

>> If you are x, and want x, then this will be the most exciting message you’ll ever read, <<

If you’ve studied winning ads like John Carton’s Best Ads (https://marketingrebel.com/john-carlton-best-ads/) or ads written by Halbert, Sugarman, and even some of David Deutsch’s advertorials, I’m sure you’…Read more

There different types and formats of FB ads. With what you’ve provided, any specific input on what you should do is shooting in the dark.

To avoid overthinking, it’s hard to go wrong with “just sell the damn thing.”

Don’t try to sell the product in the FB ad. Sell the click. Clicking should solve a problem or resolve a curiosity of your target…Read more

If you are doing FB ads, make sure you are familiar with the FB rules, because some of them are a bit weird.

For example, they want to make sure that their users have a “good experience”, so saying things that could make them uncomfortable, which applies to a lot of DM, could get your account suspended.

Yes, I think you’re overcomplicating (and overthinking) it.

Products under a single brand may need their own USP if they’re different enough. Play around with it and see. Study stuff in APPLICATION (even imaginary application) not so much in theory.

And yes, USP, big idea, big promise, etc. are all interlinked.

Don’t let that throw you.

It…Read more

Hi David,

Thanks for your response.

So after my message I went away to read and watch videos to clear my mind a bit and I believe it’s making a lot more sense now.

Admittedly I wasn’t think enough about it.

After looking back at the olive oil ad and hand writing it, I can see how there’s a deep core message that gets reinforced in every part…Read more

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I think about what will grab and hold the reader or listener’s attention, something that has newness, emotional power, and maybe some shockingness to it.

When I find it, that’s the big idea.

Keep digging like you have been. Keep reverse engineering ads and promotions to uncover the big idea, keep trying to create big ideas, and you won’t…Read more