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Isreal Hartley posted an update 6 years, 4 months ago
Hi everyone.
Nice to meet you all, virtually…
I love these open groups where everyone can share. I learn so much more when the teachings are used in everyday scenarios and in different context.
My question is related to getting to knowing your prospect. It keeps popping up over and over again in all the books and courses I read.
It makes p…Read more
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David Hamilton posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
Hi folks, I just signed up for the simple writing system home study course. Waiting on receiving my physical workbook to arrive in the mail. Have checked out the material available online.
Wanted to ask if in the printed workbook or futher into the SWS course there is more detailed instruction how to conduct market research with online and…Read more
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Isreal Hartley posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
For David:
Hi David – I often refer back to these articles:
https://www.bly.com/Pages/documents/HTPFAC.html
http://www.makepeacetotalpackage.com/archives/turning-research-into-gold/ -
Debra Cope posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
I am launching my Simple Loyalty System for salon professionals. How do you like the name of that course? LOL. I want to get more sales
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Hi Debra-Sue: It sounds like a catchy name. The problem is that you would have to give further explanation because it is not self-explanatory. Do you currently work with Salon Professionals? I don’t really know much about them but the term “loyalty program” or “loyalty system” is more of a marketer’s term than one a business would be familiar…Read more
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Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
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John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
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Hi David:
Welcome to the Simple Writing System Home Study course.
John introduces the tools you need in the video. It is a simple process and he doesn’t want students to get lost in the details.
Most of the research he describes can be done using Google and your telephone.
The AdWords research can be done using the keyword planner. We have a…Read more
Hi Virginia
Thank you for the welcome and for the reply to my question, really appreciate.
Understandable about the multitude of ways to research various markets. I was just thinking the lesson of how to research your market starts with researching it. Asking questions to other members, google, etc.
I just received my printed work book in the…Read more