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  • avatar

    The Marketing Rebel Team wrote a new post 7 years ago

    Creating content the easy way…

    If you have been creating content for any length of time, you are sitting on a gold mine.

    Just combine, split, convert.

    You can:

    Reach new audiences: People consume content in […]

  • avatar

    Victor Cheng posted an update 7 years ago · updated 7 years ago

    Hello all, I am relatively new to copywriting. The other day I saw a job post looking for “Mad Men / Mad Women Copywriter”. What does this term mean for copywriting?…I know there was a TV show of “Mad Men”, is that where this term originated?

    • John Carlton replied

      Pete’s absolutely right, and his advice is spot on. Mad Men is short for Madison Avenue, which ruled advertising in the 50s and 60s with ads crammed with visuals and slogans — about the opposite of the direct response long copy format I endorse.

      Still, there are markets that require brand awareness over actual selling in the advertising, and so…Read more

  • Kevin Mao posted an update 7 years ago · updated 7 years ago

    Hi, I am a fresh new business owner. I am a physical therapist. I help health-conscious people aged 45+ heal their bodies naturally, reduce their stress, and stay active and mobile without having to rely on painkillers or unnecessary surgeries. I have started a cash-based practice to charge premium rates for premium service.

    I opened doors on…Read more

    • avatar
      Virginia Drew replied

      Hi Kevin: Welcome to the Club! One thing I would suggest is that you sign up for the (free) Simple Writing System Express Course. It will help you nail down who your prospect is, what he needs, and how you can help him.

      Also, I would suggest that you apply for a hot seat. John and Stan can help you out with either marketing or copy…Read more

  • avatar

    The Marketing Rebel Team wrote a new post 7 years ago

    Are your pages loading quickly?One of the most important metrics used by Google now is the speed the page loads. This is made even more important by the fact that more and more […]

  • Shlomi Shraga posted an update 7 years, 1 month ago · updated 7 years ago

    Hey MRIC team, I’m an engineer looking to start writing copy for b2b companies, and I’m trying to write a lead-gen letter for small hi-tech companies CEOs or b2b ad agencies marketing division. I feel I don’t really know my market good enough, i.e. what are these CEOs real marketing struggles and the b2b agencies problems. Can you give me specific…Read more

    • avatar
      Stan Dahl replied

      I’d mine LinkedIn to find connections who belong to your target market.

      I’d try to prepare for the email exchange or phone call so I had a good chance of being valuable. Some information I’d put together, top issues / trends, etc.

      Then I’d contact them, forward the info, and ask how I can help them.

      Ask a lot of questions if I could get them…Read more

    • Shlomi Shraga replied

      awesome insights there guys, thank you so much! I’ll definitely check these out.

Recent Member Lessons

John Carlton’s Best Ads: Butt-Ugly Golf

by | Jan 12, 2024 |

I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...

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