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Latest Activity
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Elodie posted an update 7 years, 2 months ago · updated 7 years, 2 months ago
So good to be on your team. Right now, just have to settle in. Elodie
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Ariba Farheen posted an update 7 years, 2 months ago · updated 7 years, 2 months ago
Hi, Could you please advise on best resources I can refer to for developing word of mouth marketing? Thanks!
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Hi Ariba: You have to be a bit more specific here. What is your product or service and what do you mean by word of mouth marketing? People actually referring other people to you, viral postings online, or what? It used to be that “word of mouth” meant people telling other people about a local business. Today that could also mean online…Read more
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The Marketing Rebel Team wrote a new post 7 years, 2 months ago
Don't do this on Facebook…For several years now, Facebook has been a great source of free traffic for websites. Of course, marketers have taken full…and in some cases, […]
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Rahel Khalique posted an update 7 years, 2 months ago · updated 7 years, 2 months ago
Hello everyone! I’m Rahel and I’m a rookie copywriter who’s trying to establish a solid foundation in copywriting knowledge and skills.
I really look forward to exchanging ideas with you all and benefiting from this course.
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Hi Rahel: Welcome to the Club and welcome to the Simple Writing System Coaching program. I know you will get a lot out of the program if you apply yourself. Colin is a fantastic teacher and can help you out a lot.
If you have any questions that don’t relate to your SWS lessons, feel free to post them here. All SWS questions should be posted…Read more
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Mark Beniston posted an update 7 years, 3 months ago · updated 7 years, 2 months ago
I am new to this group but reading between the lines becoming a copywriter of any note is a lot more science and hard work than just being born great. To that end it seem to me that doing research is a huge part in the copywriting process. Any tips on how to get into good habits from the get go?
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Hi Mark,
Remarkably good question. Thanks for posting it.
Having spent a lot of time with many hugely successful copywriters, one thing I’ve learned is the ones who have a proven they can write ads that create more sales than other ads, in different markets, spend more time ‘ much more time ‘ on researching the market than they do writing the…Read more
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Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
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Hi Elodie: Welcome to the Simple Writing System Coaching Program. It is a wonderful class and you will enjoy it and learn a lot (as I did) as long as you apply yourself. If you have any questions that don’t relate to the SWS, feel free to post them here. Any SWS questions should be posted in your Classroom for Colin’s feedback.
Enjoy!
Thanks for welcome.