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  • Martin Morris posted an update 7 years, 10 months ago · updated 7 years, 10 months ago

    Comments You tube video marketing: the videos very helpful in editing my existing videos to be more informative. The suggestions to improve viewer traffic also informative.

  • avatar

    João Eduardo Souza de Campos posted an update 7 years, 10 months ago · updated 7 years, 10 months ago

    Hey John,

    I’ve been reading Kickass Copywriting Secrets of a Market Rebel and I saw a lot of stuff that you don’t teach on simple writing system, like for example, Reason Why Copy, and that “gun to the head” mentality.

    Why didn’t you get into these topics?

    I can actually say that I found the kickass book more complete than the whole…Read more

    • John Carlton replied

      I do cover “gun to the head” in the SWS. There’s not a separate section for it, but the concept is in there.

      I don’t cover Reason Why copy, because the SWS isn’t about the history of copywriting. What you learn in the SWS includes Reason Why stuff, but I don’t explain it: I just teach you how to create copy that is front-loaded with reasons why.…Read more

  • Christopher Dobie posted an update 7 years, 10 months ago · updated 7 years, 10 months ago

    Hi All,

    I’ve decided to focus on the health supplements niche as a copywriting and marketing consultant.

    I’m pretty new at all this and I struggle with impostor syndrome and a lack of samples/proof/testimonials.

    I did get some decently paid work from Healthy Back Institute for a few small projects (a few emails and an advertorial) last year,…Read more

    • avatar
      Virginia Drew replied

      Hi Christopher: One thing you might want to do is opt in to the Simple Writing System Express Course. That will help you develop your client avatar and explore what it is they want and need. The course is free and John is doing the coaching. There are 3 exercises you have to do and he will be giving feedback and comments. This is the first…Read more

  • JonathanC posted an update 7 years, 10 months ago · updated 7 years, 10 months ago

    Oh no! The sales page is “too long!” – I just completed a project for a client, it’s a squeeze page to generate leads for her math tutoring business. The target audience isn’t necessarily looking for a math tutor to begin with, although they’re aware their child has a problem in school. The copy is 7 pages long. It could very well be too long,…Read more

    • avatar
      Virginia Drew replied

      Hi Jon: I think you know the answer to that. The only rule of thumb is that the length of the sales letter is “long enough to make the sale and not one word longer”. How long it needs to be is determined by the product, the quality of the traffic, the offer (an opt in doesn’t need as long a page as a $2500 coaching program).

      The only other…Read more

  • Jack posted an update 7 years, 10 months ago · updated 7 years, 10 months ago

    My dumb question of the day is: Do the principles in the SWS course apply to B2B copywriting?

    • avatar
      Virginia Drew replied

      Yes. They have had a lot of B2B copywriters go through the SWS. The principles of effective copy apply to any sales situation because, even though you are selling to a company, the actual prospect is an individual with a problem that you are prepared to solve.

Recent Member Lessons

John Carlton’s Best Ads: Butt-Ugly Golf

by | Jan 12, 2024 |

I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...

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