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Latest Activity
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Stan Dahl posted an update 8 years, 5 months ago
Hi all. The first Simple Writing System Coaching Program is kicking off next week. Your coach will be Mark Landstrom, who’s taken more budding copywriters through the program than anyone.
All the details are here -> http://simplewritingsystem.com/
If you already have the SWS Home Study Course, check your email. There is a discount available…Read more
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Ian Walker posted an update 8 years, 5 months ago · updated 8 years, 5 months ago
Hey All,
I am about to kick start my swipe file, after completing SWS 2.0 head grinding sabbatical…
And, having gone through the 17 points in immense detail… have come to the realisation, great sales copy is definitely crafted from the formation of well thought-out bullets.
Is there anyone who could share with me, some example sales let…Read more
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Daniil posted an update 8 years, 5 months ago · updated 8 years, 5 months ago
Hello, everyone. Is it possible to download the videos on here onto my computer? Also, regarding the existing training videos, will they always be saved on this site or is it for a limited time?
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Hi Daniil: The only things you can download are the audios, which are the scuttlebutt sessions and the member hotseats. All the lessons are permanent except the live event hot seats (marketing and copywriting hot seats), the scuttlebutt sessions, the kickass coopywriting crash course, and the swipe file letters. These are all under the “John…Read more
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Thank You, Virgina!
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Tony Davies posted an update 8 years, 5 months ago · updated 8 years, 5 months ago
Right, I have invented what I consider to be a revolutionary new fitness gym. I consider it to be better than the Bowflex and Total Body gym in several ways. Both these gyms have in excess of one billion dollar sales over their lifetime.
I am in the process of writing the patent for my invention myself. After that I intend to run a crowdfunding…Read more-
Sounds exciting, Tony! You might want to consider taking the Simple Writing System live coaching course. Your instructor could give you a lot of invaluable advice in doing your research and helping you write your copy. There is none available at this time but I have heard rumors that they may be starting one soon!
Maybe we will see you on…Read more
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Daniel Clark posted an update 8 years, 5 months ago · updated 8 years, 5 months ago
Im needing some great copy for my wood finishing videos I need a great header. Im marketing to realtors
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Hi Daniel: Welcome to the Club. When you come up with some headers, feel free to post them here and get feedback.
If you want it written for you, Stan and John can recommend someone. Just click on “request a copywriter” in the Member Details section of the right column.
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Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
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Hi, Ian. I have a few swipe files from Dan Kennedy & Gary Halbert from way back in the days that I reference back to. I’ll share the letters with you. I’m not seeing a “Share content button” on here… Let me know which method works for you. Thanks!
Hey Daniil, Nice one. If you could fire them over to ian@ianbarronwalker.com would be great… Funny enough, I have just started to read Dan Kennedy books. He’s got quite a unique NB style. Thank you for sharing… And, helping me kick start my swipe file… Best, Ian
Hi Ian: All the swipe file letters on the site are under John Carlton’s Corner/Selected Letters – Swipe file letters. There are only 2 there at any one time so you have to keep up with them as we post them. We posted one today which I don’t think is in the SWS workbook.
Hi Virginia, I will keep a good lookout… Thanks, Ian
Hi Ian: I found a way to get some of John’s golf letters. Some of them are Jim Curley’s. I can’t tell you which is which, but it really doesn’t matter. John’s golf client is OHP Golf. They used to have a lot of sales letters on their product page, but now they don’t.
If you use the “wayback machine” (Google it) and enter http://www.OHPdirect.com…Read more
Actually, it is Triple Coil Power Swing
Hi Virginia,
Great stuff, I owe you a drink, or two…
It’s great see the aesthetic feel of the one legged golfer, in real web format… And, appreciate 17 point structure. I will take some timeout over the weekend, review relevant sales letters, and get swiping…
Oh yeah, on another swiping exercise… Where could I get my hands on OLD direct mail le…Read more