Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Wesley Atkins posted an update 8 years, 7 months ago · updated 8 years, 7 months ago
Loving the SWS, but have a quick question: Is there anywhere I can post some copy, so can I get feedback on a headline?
-
Ted Carolus posted an update 8 years, 7 months ago · updated 8 years, 7 months ago
I am new to copywriting and am looking forward to learning as much as possible. I am especially interested in copy for online marketing.
-
Hi Ted: Welcome to the Club! If i were you I would start in “John Carlton’s corner”. There are some swipe file letters and live event hot seats (including one we just published today) which are only available for a few weeks.
On the blog (click on blog in the upper menu) there are a lot of clips from the SWS and hot seats which are…Read more
-
-
Leonard posted an update 8 years, 7 months ago · updated 8 years, 7 months ago
Hi everyone,
I want to create a survey for my house list, to learn more about why they buy – problems, desired benefits, objections. Do you know a book /material that explains how to frame the questions?
Thanks-
Hi Leonard: Why don’t you just ask them? They are on your list, so they must be used to getting emails from you. You would speak to them in the same way you always do.
-
After you create the survey you could post it here and we would look at it for you.
-
Thanks Virginia, I’ll do that.
-
-
This looks awesome. Thanks Pete!
I’m watching his presentation right now and I plan to read the book after. Thanks again.
-
-
Karen Alison posted an update 8 years, 7 months ago · updated 8 years, 7 months ago
How do you know if you’re giving away too much great information on your website? Or, can you repurpose some of the same info into product? (I’ve heard of people making their blog posts into ebooks and selling them.)
-
Thanks, Pete.
I’m especially thinking of pages like this:
http://www.no-ibs.com/blog/nine-secrets-to-prevent-and-relieve-bloating.html
http://www.no-ibs.com/blog/how-to-have-good-gut-flora-and-why-you-desperately-need-it.html -
Not tracking. Do you have a suggestion for best tracking method?
-
-
Joel Helfer posted an update 8 years, 8 months ago · updated 8 years, 7 months ago
Producing a core concept for a training program – Concept is… Its more economical and faster to be a celebrity radio guest than a podcast host. And you can leverage the 3rd party endorsement of the talk show host and his audience to build your reputation and brand. Is that concept strong enough or can it be improved.
-
Hi Joel: I have a question and a few thoughts.
Question: What is your product? Is it instruction on how to get booked on radio shows?
Thoughts: Most people are not really concerned with easy and economical. That is pretty much limited to the “get rich quick” crowd, which I assume is not your audience. Most business owners are more…Read more
-
Thanks Virginia for your comments. My goal is to start a training program for people who want to be guests on a radio show. And then leverage the interviews by repurposing them. You might be right that ease and economy are not great benefits, but there are so many podcasts, radio shows etc that it is more difficult to find guests and stand out…Read more
-
I’ve never tried to get on a radio show, so don’t know how easy it is. I’ve pitched my own spot to TV producers, and it is not something a busy executive would want to do him/herself.
You might want to combine easy, economical and effective into cost-effective.
I’m not sure that I would compare being a radio guest to being a podcast host for…Read more
-
Thanks Virginia for the comments. Much apreicated!
-
Revised core concept; Biz Owners/Professionals/ Speakers/Authors, etc…Get cost effective publicity for your business, product or service by developing skills as a great radio interview guest. Go from invisible to visible in your industry, deliver a high quality message and leverage the audiences of existing national or local radio shows without…Read more
-
-
-
-
-
Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
You can post it here. When you are finished with the course you can apply for a hot seat and have Stan and John critique your letter.