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Daniel Cugliari posted an update 9 years, 4 months ago · updated 9 years, 4 months ago
Yo guys. Dan here. Brand new to the site – but been a big time fan of Carlton since I first heard him on Joe Polish’s podcast.
Here’s a bit about me… and a question.I’ve recently taken on the daunting (and likely crash-and-burn scenario) task of becoming the ‘director’ of an established biz.
TRANSLATION: My boss left, I know the biz inside ou…Read more -
Joel Helfer posted an update 9 years, 4 months ago
Just started a new podcast \” CelebrityOnFire.com to give attention and authority and make the invisible visible!
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton Marketing Tips: How to Name Your Product
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s […]
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton: How to Set and Reach Realistic GoalsThe Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reach goals–business and […]
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The Marketing Rebel Team wrote a new post 9 years, 5 months ago
John Carlton Copy Tips: Headline Tip #1: Think in Terms of Three
In this copywriting hotseat John Carlton says that in order to create effective headlines, think in terms of three benefits. John’s […]
Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. Â This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
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Daniel Cugliari replied
Thanks Pete! VWO looks great. Seems to win all the votes in comparisons. Can’t wait to have a full set of heat maps and analytics with what is working on our site or not.
Thanks for narrowing it down for me 😉