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Marcin Soltysik posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
What’s the difference between SWS and Freelance Course -> http://marketingrebel.com/freelance-course/ ?
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The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tip: How to Create an Effective Headline John critiques a headline that has a lot of stuff jammed into it. The letter is for a practice development product for dentists. Headline: ” […]
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The Marketing Rebel Team wrote a new post 9 years, 6 months ago
John Carlton Copywriting Tip: Find Your Niche In this video clip, John Carlton puts a financial consultant on the hot seat and helps him define the niche for a new ebook. John’s […]
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Dritan Basha posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
Anybody knows where can I find the “You Movie” blog post John talks about in SWS “Step 9 – Develop Your Story and Your Voice”? Thanks
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Hi Dritan: It is called “You, The Movie Version” and is here:
There is an update here:
To find any blog post, go to John’s blog and type in the title (in quotes) in the search bar.
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Ken Waiganjo posted an update 9 years, 6 months ago · updated 9 years, 6 months ago
Hi,
Looking for advise, I am meeting up with a dentist tomorrow to help bring in more patients, using ppc. One of the things that I here about is the commission structrure for bringing in more business.
What sort of commission should I be charging for bringing in more patients.Thank you.
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Hi Ken. This one requires you to do some research. Call other dentists, search Google to see what info is online about this tactic among dentists (and also chiropractors, a market that closely resembles dentistry in marketing techniques), just be a bulldog about finding out what’s behind this commission thing. It may be a real tactic, or it may…Read more
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Hi John, thanks alot thats a huge help.
However not sure I understand what you mean:
“It may be a real tactic, or it may require major investment, or it may be just a rumor and no one is making it work. As a writer/advisor/consultant, you’d do well to find some resources of info about it before recommending it”Thanks
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Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
Hi Marcin: SWS teaches you how to write copy and the Freelance course shows you how to develop that into a business. They work hand-in-hand. I purchased the Freelance Course and can highly recommend it.
This is what John says about it:
The Freelance Course was always coupled with KACS, which covered the “writing” part. First chapter, “Get Good”, refers to KACS.
SWS expands on KACS, with more detail on the writing process, plus coaching.
For the serious copywriter, all three are required reading.
(By KACS he means Kickass Copywriting Secrets,…Read more
SOLD! Thanks 🙂 Virginia