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The Marketing Rebel Team wrote a new post 9 years, 7 months ago
A Product Launch is a Story
In an excerpt from the Action Seminar, presenters Chris Haddad and Kevin Rogers explain how the story behind a product is critical for a […] -
Ken Waiganjo posted an update 9 years, 7 months ago · updated 9 years, 7 months ago
Hi excited to be here
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Rebecca Windsor posted an update 9 years, 7 months ago · updated 9 years, 7 months ago
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Thanks Pete!
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Hi Rebecca: If you haven’t done it yet, you should add this picture as an avatar. Go to your profile, scroll all the way down and there is an uploader there. If you have any trouble, let me know.
Thanks, and welcome to the Club!
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John Carlton wrote a new post 9 years, 7 months ago
John Carlton Marketing Tips: How to Gain Credibility
In this clip from his Simple Writing System course, John Carlton helps his students understand how to establish credibility in their […] -
The Marketing Rebel Team wrote a new post 9 years, 7 months ago
John Carlton on Copywriting: Perfect Headlines
John Carlton defines a perfect headline and tells you how to create one. He tells what a successful ad needs to accomplish. Your headline […]
Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. Â This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
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Virginia Drew replied
Welcome, Ken!
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Ken Waiganjo replied
Thank you Virginia