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Jamie Segran posted an update 10 years, 7 months ago · updated 10 years, 7 months ago
Good Afternoon. I just wanted to report that I am in the “Oops” group. It started after I received a reply from my instructor and after I replied back. Today is still messing up today. I opened the home page, signed in, went to Premium Services, then Simple Writing System Coaching. I went to Classrooms. I am able to go to all of the classrooms…Read more
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NicoleR posted an update 10 years, 7 months ago · updated 10 years, 7 months ago
Do I need to register two trademarks? My logo has a man and woman depicted. This is not registered yet.
I’m currently working on a woman’s product, so I’ll want to use just the female from this logo on the product (change her outfit) same business name (obviously).
Will I have to register this as a second trademark?
Please advise.Thank you…Read more
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Hi Nicole – I’m not a trademark attorney, nor do I play one one TV. So there is no reason you or anyone else should care what I have to say on this topic.
With the disclaimer out of the way… unless one of these situations is true, you probably don’t need to worry about trademarking a logo, yet.
(1) You’ve made several millions in sales and…Read more
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Vitaly Vingert posted an update 10 years, 10 months ago · updated 10 years, 9 months ago
Question about a headline. There’s a new product my client is adding to his business which is called Plasti Dip. It’s a rubberized “paint” that goes on a vehicle to change it’s color completely. (Image attached)
I am writing out a draft of headlines and want to get opinions and maybe some fresh ideas.
The main benefits of this product are:
-Not…Read more
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Hi Vitaly. First, I want to point out that I think you’re approaching this in one of the best ways possible. Get a list of the benefits of the product. Then maybe write out a Feature – Benefit map and a bit of copy that might go into an add about each. THEN think about the headline. I see to many people trying to start with the headline. That…Read more
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As for specific suggestions… I’m flying 90% blind without knowing what are the most proven buyers of this product. If I learned that 90% of the people who have Plasti Dip-ed their car did it to change the color and chose this over a new paint job for reasons X, Y, & Z, I’d go with new color as the main point of the headline.
If I learned 90% of…Read more
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The Marketing Rebel Team wrote a new post 10 years, 10 months ago
John Carlton Marketing Secrets: How to Create Your Sales Message
In this clip from his Simple Writing System course, John Carlton leads students through the creation of their basic sales message, the key to […] -
Hi John, I just read the Gary Halbert Letter from October, 1989. Gary explained your control copy “How You Can Profit From the Coming Stock Market Crash and Financial Bloodbath That Is Going to be Caused by Cash-Rich Drug Dealers and Other Criminal Scum!…. wow it’s a long, crazy and great headline. I love it. John, could you please add to your…Read more
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Virginia,
Wow so fast…. Thank you VERY MUCH!!!
I really appreciate your rapid reply!!!!
I heard several times about this letter, but never saw the entire promotion. The headline confused me a little at first. Yesterday, at night I handwritten the sales letter…. sentence by sentence, it make sense for me NOW. It’s a great and crazy…Read more
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Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
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Virginia Drew replied
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Hi Jamie:
I am sorry you are having this problem.
I tried to reproduce your problem. I logged in as you and was able to get into Ryan Healy’s classroom no problem. I had to reset your password and am emailing the new password to you.
Try again. If you still can’t get in, open a support ticket at marketingrebelsupport.com. I will send this…Read more
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Stan Dahl replied
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Jamie – At this point, I’m fairly sure I know what’s causing this occasional problem for some. It has to do with how your browser is handling cache data.
If you’re not familiar with the term ‘cache’, you can open up a new window and Google it. It’s one of those things that anyone who uses the internet should know just a bit about. Not the…Read more