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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton: How to Write Effective Sales Copy
During the Action Seminar, John Carlton disclosed the 5 revelations about sales copy that changed the way he writes. John’s […] -
The Marketing Rebel Team wrote a new post 11 years, 2 months ago
Kevin Rogers/Chris Haddad: Key to a Successful Launch
Kevin Rogers and Chris Haddad run very successful online launches. In this clip they disclose the 2nd rule of launches. A launch is a […] -
Aleksandar Popov posted an update 11 years, 2 months ago · updated 11 years, 2 months ago
Hi John,
I’ve got a question.
I’m reading your letters now and I find them unbelievable and outrageous.
I know you say that copy is theater and I feel these same letters grab and shake me emotionally.I guess I’m afraid that if I use words that are absolutes like: He’s never lost a game. He’s never been beaten. You can do it every time.
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The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton Copywriting Tips: Using Quotes in Headlines
John Carlton’s hot seat is for Brian, who wrote a sales letter for the launch of an online product. Here, they discuss using quotation marks in […] -
The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton: How to Keep Moving Forward
John Carlton tells how to blow through obstacles and keep moving forward in your business. There are 4 steps that you go through to move […]
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John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. Â This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
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Hi Aleksandar. Good question, and it’s something I’ve taken great care to explain over the years.
Basically, the underlying “reason” for the way I’ve written many of my more hard-hitting ads is the “message to market match” — I first strove to understand how my prospects in that market think, how they and I might engage in a real conversation……Read more
Hi John!
You hope this helps?
IT HELPS A GREAT DEAL! THANK YOU!
I’ve listened to you a million times saying: Get into their head and talk to them as you’d do if you two were there together in a bar. Talk to them as they talk and tell them what they need to hear to move them into action – the action of buying your product.
And yet, my bea…Read more