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hadi jaber posted an update 1 year, 4 months ago · updated 1 year, 4 months ago
Hello everyone
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Virginia Drew wrote a new post 1 year, 4 months ago
Is Everybody Doing Story Wrong?
In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own […]
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The Marketing Rebel Team wrote a new post 1 year, 4 months ago
John Carlton's Best Ads: Hyper-Effective Cover Letter #2: I Got a Hole-In-OneOne of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Â Sometimes, they pull […]
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Roger Maxwell posted an update 1 year, 4 months ago · updated 1 year, 4 months ago
Hi everyone.
Just wanted to say, “hi”. So … “Hi!”. I’m glad to be here. Looking forward to learning a few things.
It’s late and I need to sleep, but I wanted to get this process going. I’ll talk to you guys later.
Ciao for now.
Roger
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Welcome, Roger
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Virginia Drew wrote a new post 1 year, 4 months ago
Action Seminar Copy Court: How to Engage Your VisitorsAt the third Action Seminar, Harlan Kilstein and John Carlton discuss how to keep people on your site once they get there. How to engage them so […]
Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. Â This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
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Virginia Drew replied
Welcome, Hadi