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Raiyan Anwaar posted an update 8 months, 4 weeks ago · updated 8 months, 3 weeks ago
Serious question. Does anyone know where I can buy or find Gary benzinga ads so I can study them. (Besides on the swipe website).
I already finished those. If so please let me know. Thank you in advanced!
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Suneet Agarwal posted an update 9 months ago
Love these! I have many real estate broker clients. Going to give variations of these a shot.
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The Marketing Rebel Team wrote a new post 9 months ago
John Carlton's Best Ads: Wickedly-Clever GrabbersYou can’t see the grabbers that were attached to the following letters. The first was a simple, commercial packet of flower seeds. The second w […]
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Miguel3 posted an update 9 months, 1 week ago · updated 9 months, 1 week ago
Hey guys, just joined. I am insanely overwhelmed with the amount of information that’s in here. I’m excited to go through all of it but where do I even begin!
I’m a 23 year old affiliating for a low ticket ($50) info product in the online business niche. It’s a pretty big brand and the focus is on organic marketing. But I’m wanting to incorporate…Read more
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Hi Miguel,
My To-Go on “How To Memory” is the first book I read on the subject. We’re going back over 40 years. I’ve read it a few time since then. Your question motivated me to part with a few bucks and put in on my Kindle to read on my next trip.
The Memory Book – https://amzn.to/4cPVii8
It got me through all of my rote learning classes in…Read more
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Hi, Miguel,
Couple of quick things I’ve found useful:
1. Mneumonics — E.g. turning things into pictures or acronyms so easier to remember
2. Spaced Learning — Reviewing an hour later, day later, week later, month later, etc.
3. Not taking notes verbatim but putting into my own words
4. Mindmapping
5. Richard Feynman’s Learning Met…Read more
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Hi Miguel:
One thing I have found to be very effective is to put anything I am learning into action. If you stop and take action on what you are learning it will stick in your mind better than if you just keep binge reading or watching. This includes taking notes on what you are reading or watching.
We have a post about Power Reading (from a…Read more
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Great stuff above, from everyone.
I just want to reinforce what Virginia said: when reading ANYTHING about advice, strategy, tips, etc you want to instill into your internal “tool box”… it is critical that you actually PUT THAT STUFF INTO ACTION IMMEDIATELY. Put your books down, pause the video, whatever… and then make that call you need to…Read more
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The Marketing Rebel Team wrote a new post 9 months, 1 week ago
John Carlton's Best Ads: No-Rules Cage FighterMy clients had roasted the self-defense magazines for years using what we called “down and dirty” print ads — no photos, no graphics, just 3 sol […]
Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
You can buy Gary’s course if he still sells it, but that’s $5,000.
Besides the swipe websites, you should find an ad or two just by googling his name spelled correctly (Bencivenga) and “ad swipe” or something like that.
This is the website for his olive oil club, and the copy sounds like Gary: https://freshpressedoliveoil.com/.
If you google…Read more
Thanks for the olive oil website David. I love the copy!
Everyday I learn more and more that you don’t just need to struggle finding dates or struggle to get in shape to have pain points. Some people just want some damn good olive oil!