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The Marketing Rebel Team wrote a new post 11 months, 2 weeks ago
John Carlton's Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really WantsAnother Rodale piece– this time, they got impatient selling individual books about the various parts of men’s lives… and decided to just lump […]
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Max Gerlach posted an update 1 year ago · updated 11 months, 2 weeks ago
Hello thinkers!
Hope you’re having/had an amazing day.My name’s Max, and I live in Germany.
I have been in DR-Copywriting since ~July’23.
I’ve done no real work yet, so I have no point of reference for how well my work performs in the real world…That being said…
back then, I started with the books – Adweek, Scientific Advertising…Read more -
Togara Marechera posted an update 11 months, 2 weeks ago
Mike Koenigs: Cross-Channel Marketing – From One Channel to Six Channels in Six Weeks
I learned a 10 x 10 x 4 formula
First 10 (16)
1. What should I eat to lose weight?
2. Is red meat okay to eat?
3. Why do I wake up and pee at night?
4. How many fruits should I eat per day?
5. Can I substitute sugar with honey?
6. Why do I gain back all the…Read more -
Togara Marechera posted an update 11 months, 4 weeks ago · updated 11 months, 2 weeks ago
I liked this action seminar – https://1023.marketingrebelclub.com/aso-rogers-convert-visitors-into-fans/
Identity
Struggle
Discovery
ResultsI am going to write a copy in the comment section using the above principles.
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“Lose 2-10 kg in 6 weeks” without dieting (giving up delicious foods) or bone-crushing exercises.
My name is Dr. Togara Coswell Marechera. I am a medical doctor and a certified weight loss specialist. For over 4 years, I have been helping helpless, confused, and wounded individuals effortlessly lose weight and keep it off.
The nerve-shattering…Read more
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Tagara, nice job incorporating those elements.
Your writing has potential but awkward phrasings spoil the effect. So the first thing, for now, is just some slight tweeks to smooth out the writing and make it less jarring.
Compare this version to yours. In addition to just being more diligent about editing your own work, a friend who speaks…Read more
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Thank you, David
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Owen Murphy posted an update 11 months, 3 weeks ago · updated 11 months, 2 weeks ago
Hey everyone.
I’ve been in the Clubhouse before but never really made an “introduction”.
I’m Owen from Ireland. Several months ago, I began studying copywriting as someone who spent 14 years working as a chef, quit school early, never studied marketing in my life and never wrote a single sentence since I was 12 years old.
I started…Read more
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Owen, welcome and good to see you here!
I’m betting working as a chef is good preparation for working as a copywriter — starting with the right ingredients, blending things together harmoniously, the importance of presentation, and understanding that sometimes things just need time to simmer and come together.
We’re looking forward to this c…Read more
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Yes David and don’t forget the aggressive screaming when things go wrong! lol
Don’t worry. Idea Power is on my list of “to-do’s”!
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Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. Â This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
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Max, welcome.
I’ve done some copy seminars in Germany and really enjoy the active direct response scene there.
Working under a mentor is a great thing to aim for.
It can be a hard gig to get though when you’re starting out because until you, as they say, “cross the border,” it’s a pretty big time investment to for the mentor.
Still, it can’t…Read more
Thanks for your supporting response, David!
You like the seminars over here in Deutschland…
Your last name…
You’re sure you don’t have any roots here? 😉
And what seminars have you done in Germany?
Took a look into your program/group, and it seems pretty interesting…