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Virginia Drew wrote a new post 1 year, 3 months ago
How to Easily Add Power to Your CopyIn today’s video clip, David Deutsch dives into the fascinating world of grammar! It may sound a bit dry, but trust me, understanding the […]
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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
John Carlton's Best Ads: Third Party EndorsementHere is a good example of how to “piggy back” your product to another list. Â The cover letter is from the guy everyone on the list will recognize. […]
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Mark Anthony posted an update 1 year, 3 months ago · updated 1 year, 3 months ago
Hello everyone.
I joined the MRIC to learn to write killer copy.
Not only do I want to hone my skills as a top copywriter…
…but I also aim to start my own digital marketing firm.
The plan is to make copy work for my business then help other businesses.
But that’s just the start and the destination.
The journey is what I’m…Read more
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Virginia Drew wrote a new post 1 year, 3 months ago
The Math of Copy In this video, David Deutsch unlocks the secrets of effective copywriting with a focus on the math behind the message! Have you ever read copy […]
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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
John Carlton’s Best Ads – Marketing Rebel Insider’s ClubThis corner of the Marketing Rebel Insider’s Club should make your greedy little heart sing: Actual hyper-successful sales letters, broken down, […]
Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. Â This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
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Virginia Drew replied
Hi Mark: I suggest you do the (free) pint of beer ad challenge. It will show you how to quickly write a fairly good ad. Just click on the Simple Writing System banner in the right column.
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