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Virginia Drew wrote a new post 1 year, 6 months ago
Action Seminar Big Dog Panel: How to Get Your Product Out FastBig dog Joe Polish explains how to get a product out fast: Joe’s comments: You know, there’s a lot you can do. So, I am big on carrying lit […]
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The Marketing Rebel Team wrote a new post 1 year, 6 months ago
John Carlton's Best Ads: We Screwed Up Big TimeHere is a good example of a “lipstick” letter. The reference is to the old comedy routine of coming home with lipstick on your collar — and […]
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Mac Flynn posted an update 1 year, 6 months ago · updated 1 year, 6 months ago
Hello,
David Deutsch recommends to read great copy from successful promotions. I would love to but… where the hell do I find any?
I kinda sorta can tell good copy in a VSL that catches my eye as I scroll through facebook (Sabri Suby has a very good one out now, it sounds like John Carlton’s work). I have tried googling financial services,…Read more
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The Marketing Rebel Team wrote a new post 1 year, 6 months ago
John Carlton's Best Ads: The "Piss Everyone Off and Then Apologize" LetterHere is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a […]
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Virginia Drew wrote a new post 1 year, 6 months ago
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing SkillsIn this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and […]
Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. Â This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
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Nils Selbert replied
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Hello Mac,
Here is a book with the 100 best commercials. Maybe they will help you.
If not, below is another resource that keeps posting new ones and the best ads from decades ago.
100 Greatest Advertisement:…Read more
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Virginia Drew replied
Hi Mac: One way to get good current promotions is to sign up for your competitor’s mailing lists. If they send you the same promotions more than once then it is a success. The same thing online. If you see the same ad running for a while you can assume that it is successful (or the advertiser has more money than brains).
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Virginia Drew replied
Hi Mac: Also, since you are in David Deutsch’s Inner Circle, I would ask David about that, too. There is another session this week.