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Virginia Drew wrote a new post 1 year, 7 months ago
The Art and Science of Swiping CopyHowdy. You’re probably on this page because you followed the The Art and Science of Swiping Copy link and: (1) You’ve invested in the ful […]
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Samuel Pealing posted an update 1 year, 7 months ago · updated 1 year, 7 months ago
Hey all! After years of online marketing and studying copy, I realised I’d never learnt from one of the best.
I’ve spent the last few years perfecting a facebook ads system that generates high quality, low cost leads for home improvement companies, and I’ve created a course that I’m about to take to market.
I haven’t started on the copy yet,…Read more
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Virginia Drew wrote a new post 1 year, 7 months ago
Get Back to the Basics
It is more important than ever to build your marketing on a solid foundation of the marketing basics. Maximize every element in the traditional […] -
Leon Bleiweiss posted an update 1 year, 7 months ago · updated 1 year, 7 months ago
Hello there, i am also a newbie. I have some experience with content writing (for clients & money! 🙂 ). I want to expand into sales copywriting, and most important of all: land clients!
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Welcome, Leon!
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The Marketing Rebel Team wrote a new post 1 year, 7 months ago
John Carlton’s Best Ads: 22 Minutes And 17 SecondsThis is one of my favorite examples of a “bonding” letter.  By that, I mean there are deliberate elements here that help a targeted audience […]
Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. Â This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
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Virginia Drew replied
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You want to write emails from coaches and consultants to their lists? Is there a specific market you would want to start with? It seems that the type of email you would write would vary depending on what the coach teaches, so if you were to specialize in a certain niche then it would be more attractive to a prospect. You would probably find…Read more