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The Marketing Rebel Team wrote a new post 3 years ago
John Carlton's Best Ads: The Blind GolferI believe this is the piece where I introduced the “four ball guarantee”. It’s very simple: Watch the instructional video, go out to the driving […]
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Andrey Pungin posted an update 3 years, 1 month ago · updated 3 years, 1 month ago
Hey there! I’m Andrey from Saint-Petersburg, Russia. I help children and adults to improve their level of English. I’ve been doing that for 10 years including work in school, private lessons and groups. But I’ve noticed that some less educated and less creative tutors (often with a horrible pronunciation) are doing so well selling their online…Read more
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Joni posted an update 3 years, 1 month ago · updated 3 years, 1 month ago
Hi, I’m a UX writer and content strategist splitting my time between Austin and Las Vegas. I work full-time in big tech but I’d like to transition over to freelancing full-time. I’ve been writing blog posts as a ghostwriter at $250/post but the work has been sporadic (maybe 1-2 posts a month). I’m new to direct response copywriting so looking…Read more
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Hi Joni: Welcome to the Marketing Rebel Insider’s Club! I would suggest that you go through the (free) Pint of Beer Ad Challenge. Just click on the link in the Simple Writing System banner in the right column.
I see you also joined David Deutsch’s Inner Circle. That is a great way to get feedback on your copy and to get your questions answered.
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carla lanzon posted an update 3 years, 1 month ago · updated 3 years, 1 month ago
What’s working you lovely lot? I am new here and a rookie Copywriter at the beginning of her journey. My back ground is in property although i specialised in Media in college ( was nominated for an award for my practical exams which included print). Wondering what is the best way for a rookie to either gain clients freelancing or how to get around…Read more
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Hi Carla: The best way to get started is to find a friend or someone who knows you and volunteer to do their marketing/copywriting. I see you purchased the Kick-Ass Copywriting Secrets course. I would also recommend you go through the (free) Pint of Beer Ad Challenge. Just click on the banner for Simple Writing System and opt in there.
John…Read more
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The Marketing Rebel Team wrote a new post 3 years, 1 month ago
John Carlton's Best Ads: Hey Guys, Watch This!This letter was purposely written to cover a glaring oversight I’d missed in all my other golf ads. Namely… identifying where the reader is now […]
Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
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Virginia Drew replied
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Welcome, Audrey: You’re right. There are people in all niches that care more about making some cash than about helping their prospects. I see you purchased the Kickass Copywriting Secrets course. That is a great way to get started.
I also suggest you go through the (free) Pint of Beer Ad Challenge. Just click on the Simple Writing System…Read more