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Ben Mack posted an update 3 years, 6 months ago · updated 3 years, 6 months ago
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Alejandro posted an update 3 years, 6 months ago · updated 3 years, 6 months ago
Hi everyone! This is Alejandro here. At the start of this year I decided to learn copywriting and had the blessing to learn from the best. (Special thanks to John Carlton here.) I have a marketing job where I manage a newsletter and create sales pages every now and then. I have lots of fun, but I want to start my own freelance career on the side…Read more
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Hi Alejandro: I would pick up John’s Freelance Course. It’s not expensive and will show you a path to start your career. It is sold as a package with Kickass Copywriting Secrets, so if you order, make sure to click on the link that says Freelance Course Only (there is a discount), since you already have the other course.
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Sue Maisano posted an update 3 years, 7 months ago · updated 3 years, 6 months ago
Hello, I would welcome any feedback on my sales page here:
https://docs.google.com/document/d/1fCUzgXdHFXscRskZ_nTDbG-dYmDZpoOcT0cpM1Hqveg/edit?usp=sharingThanks in advance!
Sue-
Hi Sue,
I was interested in Alchemy.
Revealed: The Secret Alchemy Formula To Get Clients & Turn Your Words Into ATM
Wisdom From Transforming A Dead Broke Chinese Village Girl
[my gf is 50% Chinese and was horrified to see her dad’s village]
To American Business Coach…
[that’s a complex idea when I want magic, and being a Business Coach…Read more -
Thanks for your feedback Ben! Appreciated your insights and sharing your gf story and document.
My sales letter needs a total rewrite… I’m not satisfied with it. I share too much of myself, and there are too many things I am selling at the sale time:
-importance of words
-Facebook ads
-webinarI had to explain why coaches need all these…Read more
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David Wakeman posted an update 3 years, 6 months ago · updated 3 years, 6 months ago
Hello, I’ve been trying to build an online affiliate marketing business but I have found that I really suck at writing emails and my blog posts just don’t instill much of a response.
Because of this, I have spent quite a bit of time and money trying to understand why my content doesn’t get people excited or compel them to act.
So, in a…Read more
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Hi David: One thing I’d like to suggest is that you check out the (free) Pint of Beer Ad Challenge. Just go here to opt in: https://simplewritingsystem.com/sws-pobc-summer-2021/.
It shows you a simple way to create a good ad. It is a good place to get started.
I see you have Kick-Ass Copywriting Secrets. That will give you some great ideas, as well.
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Sue Maisano posted an update 3 years, 7 months ago · updated 3 years, 7 months ago
Greetings everyone. I just joined the clubhouse, excited to learn advanced copywriting skills. I had been search for a place like this for a long time…
I’m currently struggling with a facebook ad campaign for a client of mine. I would like to get your expert advice on how to improve it.
PS: landing page optin rate is too low, only 11%. I…Read more
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Hi Sue:
What makes you think that it is the copy of the ad that needs help? To answer your question, the ad looks OK to me. I am not in your target market, but I think that if I was, this would tempt me to click through.
Here are my thoughts on some other things that will also affect your opt in rate.
An 11% opt in rate may be bad or good, it…Read more
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Very insightful! Thanks so much Virginia!!! The click through rate is fine, average 1.5%. I’m split testing two audiences, one is demographic only, moms with kids 1-8 years old. Another audience is moms who follows some business/self-help gurus. I noticed that the ad is promising get over stress and worries, but the landing page is about…Read more
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Probably the most important thing is the followup. Most people will not buy right away, so be sure to keep contacting them with more info, and keep asking them to buy.
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This is a webinar funnel, so there should be some applications right off the webinar. Right now we have so few results to make any conclusions, only 12 webinar registrations so far.
For my own webinar funnel, most (almost all at this point, after 160 webinar registrations) people come from the webinar not email follow up… (My email skills need…Read more
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Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
[Pint of Beer] I can’t get Jayne to sign-off on the project, again.
On every project getting her to sign off takes forever!
If I to talk with her, two hours go by and no signature. She always waits until I sm up against explaining why I am late.
It feels like she’s holding out her signature just to spend more time with me, and when I didn’t…Read more
(revised direction since call)
MAKE YOURSELF & YOUR COMPANY EASIER TO WORK WITH FASTER!!!
Revealing a stealth ACCELERATION technique so effective, people will call you Inspiring!
Business
Behavioral Change
What your Direct-Reports, Stakeholders, and
Bosses Wish You Knew About Them,
That Will Make Working With You Easy,
Using a 1,000+ Year…Read more
Hi Ben: Did you submit your revision so David could address it on the next call? That’s what I would do, because there is more continuity when you have one person giving you advice.