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The Marketing Rebel Team wrote a new post 4 years, 4 months ago
How to use TitleCase.comThis is a neat little tool. You may not use it very much, but when you need it, it will really come in handy. Say you wrote a heading for a […]
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Lee Reilly posted an update 4 years, 4 months ago · updated 4 years, 4 months ago
After finishing the late Scott Haines course, and picking up Kick-Ass Copywriting secrets, I joined MRIC.
I want to understand the types of businesses who value direct response copywriting – and where/ how to find them.
Lee
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Francis Akindejoye posted an update 4 years, 4 months ago · updated 4 years, 4 months ago
Hi everyone, please can you help me with the name of the second book that John recommended in this video
(https://1023.marketingrebelclub.com/lessons/cwss2-outtake-storytelling/) after The Elements of Style.
Thanks-
“Sweet Thursday” by John Steinbeck
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Thanks.
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Francis Akindejoye posted an update 4 years, 4 months ago · updated 4 years, 4 months ago
Hi everyone nice to be here.
I want to learn how to write a good presell page, especially with a storyline. I am a beginner in affiliate marketing, writing a good presell page is one of our weapons. I will be glad to learn this skill here as fast as possible. Thanks-
Hi Francis: You can start with the (free) Simple Writing System Express Course. That will help you nail down your best prospect and tell what the product will do for them. That is the first step in creating effective sales copy.
What does your product owner supply to you? If it is a popular product (which it should be if you are just…Read more
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I appreciate these suggestions of yours.
Thanks
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Arpit Chaudhari posted an update 4 years, 4 months ago · updated 4 years, 4 months ago
How to price a product?
I am currently making a subscription based software and planning in launch by end of this year. I want to know how to price a product so that my expenses are covered and also I can generate maximum profits.
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Hey Arpit. You need back into your price so do the following:
1. Determine your expenses
2. Determine a margin of profit (percentage above overall costs) that you want
3. Price the productWhether your product sells or not is going to be determined by the overall value your product provides to the marketplace, it’s product differentiation b…Read more
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Recent Member Lessons
John Carlton’s Best Ads: Butt-Ugly Golf
I've written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that's a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year,...
John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together...
John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets -- and especially the precious metals markets -- were causing investors migraines. Banks were...
John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It's run every year for the last decade in the major magazines and mailed even more often to hotlists. The appeal is simple and to the point: This is hard-core...
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Hi Lee,
They are everywhere. Hiding in plain sight.
Type any business name, market name, or kind of product into any search engine.
Click on every link, for as many pages as you want to go.
Read the copy. Notice what action(s) they are trying to motivate you to take RIGHT NOW.
If there’s an way to get on the email list, do it.
Read the…Read more