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Latest Activity
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Chris Milkie posted an update 9 years ago
Thank you for the feedback on the diet market.
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Jason Mitchell posted an update 9 years, 1 month ago · updated 9 years ago
Hello. Hope everyone is enjoying their holiday, and ready for a very Merry Christmas if you celebrate and a great holiday season if you don’t.
My question is that I’m working on sending clicks from FB to my sales page, and so far I’m not getting any clicks. I’m working on fixing that. In the meantime my page is all copy and no pictures…but FB…Read more
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Guillaume Tabuteau posted an update 9 years, 1 month ago · updated 9 years, 1 month ago
hi,
have you ever heard about the pyramid principle from barbara minto?
it’s a method to structure documents.
if yes, is it relevant in copywriting?
hope you had a happy christmas!!-
Hi Guillaume:
The pyramid principle is a way of organizing research summaries so you can present them in the most efficient way possible. You state the conclusion first and then go into the “top level” supporting arguments, then back each of those arguments with “second level” arguments. Each level of arguments and facts fans out until you…Read more
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Virginia Drew posted an update 9 years, 1 month ago · updated 9 years, 1 month ago
Merry Christmas, everyone!
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Merry Christmas Virgina and thank you for all of your help.
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Larry E. posted an update 9 years, 1 month ago
Hey MRIC!
Just wanna let you folks know John posted the DECEMBER “RANT” and it’s really a great one!
A lot of time went into this year end issue and he sure delivered….
http://www.John-Carlton.com
Recent Member Lessons
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John Carlton’s Best Ads: Secrets Revealed
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John Carlton’s Best Ads: Pithify Your Pitch
Here is a good example of a simple way to organize a sales message that has multiple parts to it. If I'd tried to tell a story incorporating all these points, the letter would have ended up 16 pages long. I write long copy, but not if the same thing can be said in a...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #5 — Barbara, My Long-Suffering Secretary
One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is...
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Hi Jason: Facebook limits your text to 20% of an ad, so you have no choice. Your ad must be an image. Then you can put some text on it if you want.
You aren’t providing much info here. Where is your sales page, what is your niche? Actually, the site you provided has a huge disconnect in that it is a woman’s site and the video has a man’s…Read more
Virginia,
Thanks for the response. I haven’t written the FB ad yet, but I know that PPC ads should mirror what’s going on, on your sales page. In that sense if I have no picture on my sales letter, what pictures do I choose for my FB ads. But I’m thinking that if the headline and sales copy matches what’s going on in the AD then that will take…Read more
You can have an image ad that goes to a sales page without images. Use the text in the ad to make a promise and make the same promise in the sales letter. You can have text above the image, also, which doesn’t count toward the 20%. For example, there is an image here: http://screencast.com/t/czcBogy5oj of an ad that James Jones did for a…Read more
Excellent advice for any marketer, in any market — do what Virginia says, and monitor the competition. Always. You don’t need to copy them exactly, but you DO need to know what they’re doing, because what YOU then do will affect how you’re positioned in the market.
Also, while not all of your competition is well funded, or even smart or…Read more
Thanks Virginia and John. Means a lot and makes a lot of sense.