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The Marketing Rebel Team wrote a new post 11 months, 2 weeks ago
John Carlton's Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really WantsAnother Rodale piece– this time, they got impatient selling individual books about the various parts of men’s lives… and decided to just lump […]
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Max Gerlach posted an update 1 year ago · updated 11 months, 2 weeks ago
Hello thinkers!
Hope you’re having/had an amazing day.My name’s Max, and I live in Germany.
I have been in DR-Copywriting since ~July’23.
I’ve done no real work yet, so I have no point of reference for how well my work performs in the real world…That being said…
back then, I started with the books – Adweek, Scientific Advertising…Read more -
Togara Marechera posted an update 11 months, 2 weeks ago
Mike Koenigs: Cross-Channel Marketing – From One Channel to Six Channels in Six Weeks
I learned a 10 x 10 x 4 formula
First 10 (16)
1. What should I eat to lose weight?
2. Is red meat okay to eat?
3. Why do I wake up and pee at night?
4. How many fruits should I eat per day?
5. Can I substitute sugar with honey?
6. Why do I gain back all the…Read more -
Togara Marechera posted an update 11 months, 4 weeks ago · updated 11 months, 2 weeks ago
I liked this action seminar – https://1023.marketingrebelclub.com/aso-rogers-convert-visitors-into-fans/
Identity
Struggle
Discovery
ResultsI am going to write a copy in the comment section using the above principles.
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“Lose 2-10 kg in 6 weeks” without dieting (giving up delicious foods) or bone-crushing exercises.
My name is Dr. Togara Coswell Marechera. I am a medical doctor and a certified weight loss specialist. For over 4 years, I have been helping helpless, confused, and wounded individuals effortlessly lose weight and keep it off.
The nerve-shattering…Read more
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Tagara, nice job incorporating those elements.
Your writing has potential but awkward phrasings spoil the effect. So the first thing, for now, is just some slight tweeks to smooth out the writing and make it less jarring.
Compare this version to yours. In addition to just being more diligent about editing your own work, a friend who speaks…Read more
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Thank you, David
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Owen Murphy posted an update 11 months, 3 weeks ago · updated 11 months, 2 weeks ago
Hey everyone.
I’ve been in the Clubhouse before but never really made an “introduction”.
I’m Owen from Ireland. Several months ago, I began studying copywriting as someone who spent 14 years working as a chef, quit school early, never studied marketing in my life and never wrote a single sentence since I was 12 years old.
I started…Read more
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Owen, welcome and good to see you here!
I’m betting working as a chef is good preparation for working as a copywriter — starting with the right ingredients, blending things together harmoniously, the importance of presentation, and understanding that sometimes things just need time to simmer and come together.
We’re looking forward to this c…Read more
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Yes David and don’t forget the aggressive screaming when things go wrong! lol
Don’t worry. Idea Power is on my list of “to-do’s”!
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Recent Member Lessons
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Every so often, one of my clients decides to go cause trouble in a completely new field. The following ad appeared in a niche magazine recently, and caused shock waves throughout the industry. Just like we intended. Most markets out there have never seen this type of...
John Carlton’s Best Ads: Secrets Revealed
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Here is a good example of a simple way to organize a sales message that has multiple parts to it. If I'd tried to tell a story incorporating all these points, the letter would have ended up 16 pages long. I write long copy, but not if the same thing can be said in a...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #5 — Barbara, My Long-Suffering Secretary
One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is...
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Max, welcome.
I’ve done some copy seminars in Germany and really enjoy the active direct response scene there.
Working under a mentor is a great thing to aim for.
It can be a hard gig to get though when you’re starting out because until you, as they say, “cross the border,” it’s a pretty big time investment to for the mentor.
Still, it can’t…Read more
Thanks for your supporting response, David!
You like the seminars over here in Deutschland…
Your last name…
You’re sure you don’t have any roots here? 😉
And what seminars have you done in Germany?
Took a look into your program/group, and it seems pretty interesting…