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Virginia Drew wrote a new post 9 years, 10 months ago
Camtasia Animations: How to Create a Squeeze Page
This is the third video in our series on spicing up your Camtasia videos with animations. We are tackling a more complicated project and creating […]
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Virginia Drew wrote a new post 9 years, 10 months ago
Camtasia Animations: How to create a call to action video
This is the second in our series of videos about how to create some cool videos using Camtasia animations. We expand on what was taught in the […]
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Virginia Drew wrote a new post 9 years, 10 months ago
Camtasia Animations: How to Create a Logo Reveal
We are going to present a series of videos showing how to create different animations with Camtasia. Â Using animations, you can create cool clips […]
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The Marketing Rebel Team wrote a new post 9 years, 11 months ago
Mike Koenigs: Associate With Success
In an excerpt from the Action Seminar, Mike Koenigs describes how to succeed in business by helping other successful businesses. His […] -
The Marketing Rebel Team wrote a new post 9 years, 11 months ago
John Carlton on Copywriting: What Makes a Bad Ad
John Carlton discusses the qualities of a poorly written advertisement, and shows how every ad contains a story. His comments: The reason […]
Recent Member Lessons
John Carlton’s Best Ads: Riding Buck Naked on a Clapped-Out 2 Stroke!
Every so often, one of my clients decides to go cause trouble in a completely new field. The following ad appeared in a niche magazine recently, and caused shock waves throughout the industry. Just like we intended. Most markets out there have never seen this type of...
John Carlton’s Best Ads: Secrets Revealed
Every market in existence has inside secrets. Yes, even yours, no matter what business you're in. There are secrets to French cooking, carpentry, scoring high in math tests, playing piano and becoming an astronaut. Also cleaning carpets, battling weeds in your garden,...
John Carlton’s Best Ads: Pithify Your Pitch
Here is a good example of a simple way to organize a sales message that has multiple parts to it. If I'd tried to tell a story incorporating all these points, the letter would have ended up 16 pages long. I write long copy, but not if the same thing can be said in a...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #5 — Barbara, My Long-Suffering Secretary
One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is...
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