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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Simple Writing System : Craft an Overwhelming Offer
John Carlton explains how the elements of an offer overcome any reluctance on the part of your client or buyer. This is point 13 of John’s […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Unique Sales Position
John Carlton shows how to find your best “unique selling position” to successfully go up against stiff competition. His comments: Your […] -
Virginia Drew wrote a new post 9 years, 8 months ago
IRA Investments: Real EstateReal Estate is a popular investment for IRA’s. This is probably because of the high growth/income potential and the fact that people understand it […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Tiny's Panhead Harley
John Carlton shows how basic street-level salesmanship can help you quickly bond with even hostile audiences. His comments: This is a good […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
John Carlton on Copywriting: Guarantees and Returns
John Carlton explains the benefits of a great guarantee and return policy. His comments: Remember what the guarantee does it knocks fence […]
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letter #4 — Early Christmas Present
One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is...
John Carlton’s Best Ads: Third Party Endorsement
Here is a good example of how to "piggy back" your product to another list. The cover letter is from the guy everyone on the list will recognize. They already trust him, and are good customers. His word is gold. So use that trust, if you can....
John Carlton’s Best Ads – Marketing Rebel Insider’s Club
This corner of the Marketing Rebel Insider's Club should make your greedy little heart sing: Actual hyper-successful sales letters, broken down, and explained in detail. As a member, you have access to a rotating selection of John Carlton’s most infamous, notorious...
John Carlton’s Best Ads: PGA Pros Humiliated By Overweight, Crippled, Old-As-Dirt Golfer
Whenever I put this ad up on the screen in seminars or marketing events, the crowd howls with laughter. It's a funny headline. But ... it's funny in a way that forces you to continue reading. It's not funny just to be funny. It's funny in an outrageous and intriguing...
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