I first learned the "market test" concept from Jay Abraham.  He had convinced a major publisher of financial newsletters to offer a dozen of them for, like, $19. Normally, each subscription would have separately cost as much as $200 or more.  So this was giving away...

The book being touted in this ad was written by a nice young Catholic boy who married the first girl he ever kissed. It's true. I couldn't make this stuff up. The client actually had the goods -- he had learned some pretty remarkable insights and tactics in the mating...

One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead.  Sometimes, they pull ads that are still cooking at peak efficiency.  They see the ad every day, they get tired of it, bored with it,...

Sometimes we all like to pretend we're not motivated by money. That's fine to believe if you want...but you cannot afford such delusions if you are a marketer. People respond to money at a visceral level They almost never receive money for free, and especially not in...