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Virginia Drew wrote a new post 1 year, 6 months ago
Action Seminar Big Dog Panel: How to Get Your Product Out FastBig dog Joe Polish explains how to get a product out fast: Joe’s comments: You know, there’s a lot you can do. So, I am big on carrying lit […]
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The Marketing Rebel Team wrote a new post 1 year, 6 months ago
John Carlton's Best Ads: We Screwed Up Big TimeHere is a good example of a “lipstick” letter. The reference is to the old comedy routine of coming home with lipstick on your collar — and […]
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Mac Flynn posted an update 1 year, 6 months ago · updated 1 year, 6 months ago
Hello,
David Deutsch recommends to read great copy from successful promotions. I would love to but… where the hell do I find any?
I kinda sorta can tell good copy in a VSL that catches my eye as I scroll through facebook (Sabri Suby has a very good one out now, it sounds like John Carlton’s work). I have tried googling financial services,…Read more
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The Marketing Rebel Team wrote a new post 1 year, 6 months ago
John Carlton's Best Ads: The "Piss Everyone Off and Then Apologize" LetterHere is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a […]
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Virginia Drew wrote a new post 1 year, 6 months ago
Bob Bly Reveals: Key Techniques to Transform Your Copywriting and Marketing SkillsIn this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and […]
Recent Member Lessons
John Carlton’s Best Ads: One-Time-Only Market Test
I first learned the "market test" concept from Jay Abraham. He had convinced a major publisher of financial newsletters to offer a dozen of them for, like, $19. Normally, each subscription would have separately cost as much as $200 or more. So this was giving away...
John Carlton’s Best Ads: The Amazing Secrets Of A Short, Desperate Nerd From Pomona
The book being touted in this ad was written by a nice young Catholic boy who married the first girl he ever kissed. It's true. I couldn't make this stuff up. The client actually had the goods -- he had learned some pretty remarkable insights and tactics in the mating...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #2: I Got a Hole-In-One
One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it,...
John Carlton’s Best Ads: The Fifty Bucks Letter
Sometimes we all like to pretend we're not motivated by money. That's fine to believe if you want...but you cannot afford such delusions if you are a marketer. People respond to money at a visceral level They almost never receive money for free, and especially not in...
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Nils Selbert replied
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Hello Mac,
Here is a book with the 100 best commercials. Maybe they will help you.
If not, below is another resource that keeps posting new ones and the best ads from decades ago.
100 Greatest Advertisement:…Read more
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Virginia Drew replied
Hi Mac: One way to get good current promotions is to sign up for your competitor’s mailing lists. If they send you the same promotions more than once then it is a success. The same thing online. If you see the same ad running for a while you can assume that it is successful (or the advertiser has more money than brains).
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Virginia Drew replied
Hi Mac: Also, since you are in David Deutsch’s Inner Circle, I would ask David about that, too. There is another session this week.