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Raiyan Anwaar posted an update 6 months, 3 weeks ago · updated 6 months, 3 weeks ago
Hey, does anyone have an illustrator they use for picture ads (for Facebook) they can refer? Or a website that’s better than up work, that has good talent?
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Islam Aliev posted an update 7 months ago · updated 7 months ago
Hey guys, could someone give me advice on how to know your target group properly. What questions should I ask myself to know my audience better and how do I find answers to these questions from my target group?
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Hi Islam: One thing you should do is go through the (free) Pint of Beer Ad Challenge. It will help you figure out who your market is and nail down what you can do for them. To sign up just go to https://simplewritingsystem.com/
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It looks like you took the Pint of Beer Challenge.
What questions do you still have about understanding who is in your market?
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Hi, Islam,
If you strive to know them 2 or 3 times as well as you think you need to, you can’t go wrong and will have a huge advantage over your competition.
Get to know them by reading about them, talking to them, talking to those who talk to them and know them.
Don’t be too analytical about it. Get to know them like you would someone you’re in…Read more
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Raiyan Anwaar posted an update 7 months, 1 week ago · updated 7 months, 1 week ago
Hey, quick question (online marketing).
What email software do you currently use or you’re aware of for the best deliverability rate? And easy segmentations.
Please let me know, deciding on one within next 2 days. Thank you.
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Hi Raiyan, If we gathered with the top 5 email experts I know, we’d get 4 different opinions on what one service is “best”.
If you go with a low-priced or free option, you’re in with the amateurs and spammers. And your deliverability will reflect that.
If you go with a service that makes you pay and has several hoops you must jump through to…Read more
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Got it, thanks Stan!
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The Marketing Rebel Team wrote a new post 7 months, 1 week ago
John Carlton's Best Ads: The Accidental Discovery
Golf is one of those golden markets that is clearly targeted…and populated with people who have an irrational passion for the sport.  They d […] -
The Marketing Rebel Team wrote a new post 7 months, 2 weeks ago
John Carlton's Best Ads: World Famous Street-Fighter Will Give You A FREE GUNThis piece has mailed as a letter and run as a magazine ad for over seven years. It’s a prime example of ”in your face’ muscle writing– it […]
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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When I’m looking for a new graphics artist, I post a small slice of the job on Fiverr and/or UpWork and hire 3-4 people. Knowing I’m going to toss out some of the work I paid for.
That extra cost is well worth the time it would take to try to more carefully interview and evaluate someone before hiring them. I want to see what they do. Not samples…Read more
For graphics-related projects, you might also give 99designs.com a try, which is more design-focused.
Stan’s suggestion is excellent, by the way — do that no matter what!