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Isreal Hartley posted an update 6 years, 4 months ago
Hi everyone.
Nice to meet you all, virtually…
I love these open groups where everyone can share. I learn so much more when the teachings are used in everyday scenarios and in different context.
My question is related to getting to knowing your prospect. It keeps popping up over and over again in all the books and courses I read.
It makes p…Read more
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David Hamilton posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
Hi folks, I just signed up for the simple writing system home study course. Waiting on receiving my physical workbook to arrive in the mail. Have checked out the material available online.
Wanted to ask if in the printed workbook or futher into the SWS course there is more detailed instruction how to conduct market research with online and…Read more
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Isreal Hartley posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
For David:
Hi David – I often refer back to these articles:
https://www.bly.com/Pages/documents/HTPFAC.html
http://www.makepeacetotalpackage.com/archives/turning-research-into-gold/-
Hi Isreal, thank you for the links to those articles, appreciate the help. regards, David
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Debra Cope posted an update 6 years, 5 months ago · updated 6 years, 5 months ago
I am launching my Simple Loyalty System for salon professionals. How do you like the name of that course? LOL. I want to get more sales
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Hi Debra-Sue: It sounds like a catchy name. The problem is that you would have to give further explanation because it is not self-explanatory. Do you currently work with Salon Professionals? I don’t really know much about them but the term “loyalty program” or “loyalty system” is more of a marketer’s term than one a business would be familiar…Read more
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Hi David:
Welcome to the Simple Writing System Home Study course.
John introduces the tools you need in the video. It is a simple process and he doesn’t want students to get lost in the details.
Most of the research he describes can be done using Google and your telephone.
The AdWords research can be done using the keyword planner. We have a…Read more
Hi Virginia
Thank you for the welcome and for the reply to my question, really appreciate.
Understandable about the multitude of ways to research various markets. I was just thinking the lesson of how to research your market starts with researching it. Asking questions to other members, google, etc.
I just received my printed work book in the…Read more