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The Marketing Rebel Team wrote a new post 6 years, 11 months ago
A source of unlimited content ideas?
If you have a blog, you are constantly searching for new content ideas. This also applies if you do any other type of content marketing. […]
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Natanael Ciba posted an update 7 years ago · updated 6 years, 11 months ago
Hello Guys, Im Sergio and I own a restaurant in sunny Laguna Beach CA. Where would you guys suggest i first start applying copywriting to my business. Website, Menu, Window Signs, Email Marketing?? Thank you
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The Marketing Rebel Team wrote a new post 6 years, 11 months ago
What the heck is a blockchain?What blockchains are and why we need them Anyone who is familiar with Bitcoin or any other cryptocurrencies is familiar with the term […]
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Christian McNally posted an update 6 years, 11 months ago · updated 6 years, 11 months ago
Hey what’s up guys, I’m Christian and I’m an aspiring freelancer copy writer. I just got my first (possibly) paying gig writing a sales letter for a subscription box service in Canada. My main goal is to improve my copywriting.
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The Marketing Rebel Team wrote a new post 7 years ago
As entrepreneurs, we tend to get way too little sleep.
Which makes it harder to get things done.
Which means we have to work longer hours and don’t get enough sleep.
Which means…
I think you get the idea.. […]
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
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Hi Sergio: I would start using it everywhere. Whenever you write something, try to use good copywriting principles. You can check out the Simple Writing System express course. It is free and is an intro to the Simple Writing System.
You can also have John and Stan review your website or marketing plan. Just click on the link to the right…Read more
Thank you Guys,
I actually have a lot of foot traffic each day.
Ive been messing around with different copy for our sidewalk sign, and Gosh Darn it, IT WORKS!!
It is a chalkboard sign, so i can try something new everyday.
I would love to do the Window Sign next (Pete’s Suggestion), but It’s permanent, so I need to make sure it’s decent.
I…Read more