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Jalal Abuislaih posted an update 8 months, 1 week ago · updated 8 months, 1 week ago
Hello, quick question, how do I do customer research to understand them on a deep level and figure out what is their frustration and desires, to be able to influence. Is there place I can go to make this type of research ?
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The Marketing Rebel Team wrote a new post 8 months, 2 weeks ago
John Carlton's Best Ads: Final Notice!Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The “look” of the words “Final […]
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Jalal Abuislaih posted an update 8 months, 2 weeks ago · updated 8 months, 2 weeks ago
Hello quick question, what are the requirements needed from a copywriter to start applying for jobs online? So far I have been analyzing different copy formats and have my own swipe file, mostly johns work. However I am now at a stage where I understand copy and can come up with ideas and model existing copy. But I am struggling to know what is…Read more
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Hi, Jalal.
I don’t know that there are any “requirements” per se other than being able to write well, follow instructions, meet deadlines, and know the basics of email marketing, sales pages and other formats.
I wouldn’t rely solely on “modeling existing copy” but would think it’s a requirement you also be able to write without…Read more
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John Wagner posted an update 8 months, 3 weeks ago · updated 8 months, 2 weeks ago
Hi Members, First time on at the Clubhouse. Rookie on Copywriting.
However I have owned and operated several successful business for over 50 years. My greatest asset was on sales (one on one) where most of the marketing was paid by me in advertising.
I would like to multiply myself with copywriting.
I am more than willing to…Read more
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Yes, lead generation will always be a hot topic in any market.
What have you got that will revolutionize lead gen for marketers?
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Hi John,
Thanks for the reply. I am actually looking for How to do Lead Generation. I do remember that Dean Jackson had a great idea for a company that 3600 Emails…they on their own sent out and had hardly any response.
After Dean baby stepped them with his More Cheese Less whiskers episode … He had a great response. Here is the link…start…Read more
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Owen Murphy posted an update 8 months, 3 weeks ago · updated 8 months, 2 weeks ago
I Discovered The Perfect Platform For Copywriters!
So, I asked a question here last week. I had lost my LinkedIn account (no idea why), and due to my hatred of social media, I wanted to find alternatives to building a client base without using it.
John was the first to offer an answer, and his answer was far more in-depth than I expected. So…Read more
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Owen, congratulations on getting your account back.
Medium can be a good medium — but I would just say that it’s not just the quality of your posts, isn’t part of success there also how effectively you drive traffic to those posts in the first place?
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That’s true, David. And I feel I am usually quite good at engaging with other accounts. Medium is almost like Twitter but solely for writing, so the opportunity to engage is huge. It may require more focus than I am currently giving it, but I do feel there’s a lot of potential there.
When I was a kid I never thought I’d get to a point in life…Read more
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Hi Jalal,
Depending on the product, I love falling into the rabbit hole of Amazon reviews.
Also, if you know what the product is, find as many companies that sell that product and check their own reviews on sites like Trustpilot, etc.
And finally…
Reddit is a beautiful place to find humans in their “natural habitat”. No matter the topic,…Read more