Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
GregC posted an update 7 years, 6 months ago · updated 7 years, 6 months ago
I have a sales letter on my home page, which I haven’t signed because I’m (rightly) afraid that someone will use my signature for some nefarious purpose. However a signature would add personalisation and authenticity. Any ideas on how to get around this problem? Sign without using my legal signature eg “Greg Carter” in handwriting? But even if I…Read more
-
AlvineD03 posted an update 7 years, 6 months ago · updated 7 years, 6 months ago
I would like to really get suscribers in my website and facebook page.
-
Hi Alvine: What is your niche?
-
hair styling
-
-
What, specifically do you sell and to whom do you sell it?
-
I sell ”the how to make wigs, braids…and also the marketing side of hair industry” i sell to woman between 27-42.Especially migrants. They either want to make their own wigs, or want to make money doing hair. So this is my niche.
-
-
I think your best bets for free traffic would be Youtube (videos showing the wigs people can make with a link to an opt-in form that offers some type of instructional video), pinterest (pictures of women modelling the wigs with links to your site) and posts on Facebook.
I would concentrate on growing your email list rather than getting Facebook…Read more
-
Thank you soo much. I didn’t really know how to align myself with my purpose. Although you haven’t mention anything about showing people how to get more clients. And the fact that i am focusing on migrants should i?
Thanks a lot-
Showing people how to get clients is different from selling instruction on how to make wigs. It looks like you are selling the info on how to make wigs and then teaching some of those customers how to start a business.
If that is the case, I think the best place to start is with email to your email list. You can have a conversation there. You…Read more
-
-
-
-
Jenco posted an update 7 years, 6 months ago · updated 7 years, 6 months ago
I want to make my tutorial videos so irresistible and so magnetic that the viewer clicks right over to my website and buys my full e-course. 🙂
-
Are your tutorial videos free?
-
Yes, they’re on youtube, vimeo, and mu website.
-
-
-
Scott Dennison posted an update 7 years, 6 months ago · updated 7 years, 6 months ago
I’m looking for JC style power in the case studies I publish – are there any examples here in the club of an ideally structured case study? I specifically want to get better at using them as proof elements and for converting prospects to the next step.
Thanks!-
Hi Scott: I don’t remember any time where John used a case study. He uses testimonials all the time, and testimonials are similar to case studies but are in the first person and usually shorter.
This is my take on it, based on what you are learning in the SWS:
As with a testimonial, someone used his product and has great results. The case…Read more
-
-
Lee Chapman posted an update 7 years, 6 months ago · updated 7 years, 6 months ago
Hey team! I took the advice you gave me, went through the SWS course and have come up with a brand new landing page for a product I’m about to launch.
I have no idea if it is any good or not and would really appreciate it if any experts could take a very quick look and let me know what your experienced eyes think…
The address is…Read more
-
Hi Lee: You can have John and Stan review it if you apply for a hot seat.
-
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
Premium Programs
Platinum MastermindÂ
The Simple Writing System
Enter The Clubhouse
Kick-Ass CopywritingÂ
Carlton Swipe Files
The Freelance Course
Hi Greg: I am not a lawyer (and never played one on TV) so this is strictly personal opinion. I would use a handwriting font to create a signature. One that is nothing like your actual signature. Then no one would know what you real signature is and couldn’t copy it.