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Latest Activity
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Sam Clitheroe posted an update 7 years, 10 months ago · updated 7 years, 10 months ago
Whaddup Rebels!
As I’m listening to the latest episode of PI4MM during my heavy squat workout, Kevin drops a hook and says “This is JUST the first point… imagine how good you’ll be after learning the other 17?!” – so voilá! – that’s how I arrived. 🙂
My Biggest Challenge: How to handle situations where me and my client have different opin…Read more
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Albert Wong posted an update 7 years, 10 months ago · updated 7 years, 10 months ago
Hello everyone from the land “down under”!
I’m so looking forward to the coaching class with John. It took me 2 sleepless nights and Kevin Roger’s Q&A video to blow me over the fence.
I’m a rookie copywriter trying to gain the chops (and confidence) to make it in the freelance world. Been learning on the side while holding down a rather cushy,…Read more
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Hi Albert: Welcome to the Club, and congratulations on taking the plunge. I took the SWS a few years ago and can tell you that you are in for the ride of your life…you really do come out with a totally new perspective on everything…not just how you write sales messages, but how you interact with everyone in your life. Just dedicate yourself…Read more
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Welcome Albert,
We’re in the same boat (minus the cushy job for me haha). Should be fun! -
G’day Albert. Where are you from? I’m in Brisbane. Congrats for pulling the trigger on SWS.
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Joshua Maher posted an update 7 years, 10 months ago · updated 7 years, 10 months ago
Hi, Rebels!
I’m pumped to get started in the SWS class with John.
I signed up for the coaching class on Thursday and then got made redundant at work the very next day. So I guess you could say my biggest challenge right now is getting clients.
I’ve been copywriting on the side for a little over a year now so looking forward to making…Read more
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Welcome to the Club, Josh!
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Mark Yurik posted an update 7 years, 10 months ago · updated 7 years, 10 months ago
SWS
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Hi Mark: This has to be the shortest post in MRIC history, but I guess it packs a lot of punch. Best of luck in the SWS. I know you will be very happy you joined the group! Dedicate yourself to doing every exercise to your best ability and you will find it to be a life-changing experience.
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Hey Marketing Rebels,
Any other rookies in the clubhouse? Say ‘hey’ below!
My name is Chris Jacobie and I’m excited to be joining y’all for the SWS with John Carlton! I’ve never scribbled a word of copy in my life but I have recently become completely enthralled by the direct response marketing world. For a few months I’ve been spending every…Read more
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Welcome to the Club, Christopher! I took the SWS a few years ago and can tell you that it is an amazing course, and to have John as your teacher kicks it up several notches! Any questions, comments that apply to your SWS studies should be posted in your classroom, but if there is any other questions, feel free to ask them here. Best of luck to you!
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Welcome to the club Sam!
Welcome to the club, Sam!
And good points Pete, thanks.