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Raiyan Anwaar posted an update 9 months ago · updated 8 months, 4 weeks ago
Serious question. Does anyone know where I can buy or find Gary benzinga ads so I can study them. (Besides on the swipe website).
I already finished those. If so please let me know. Thank you in advanced!
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Suneet Agarwal posted an update 9 months ago
Love these! I have many real estate broker clients. Going to give variations of these a shot.
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The Marketing Rebel Team wrote a new post 9 months ago
John Carlton's Best Ads: Wickedly-Clever GrabbersYou can’t see the grabbers that were attached to the following letters. The first was a simple, commercial packet of flower seeds. The second w […]
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Miguel3 posted an update 9 months, 1 week ago · updated 9 months, 1 week ago
Hey guys, just joined. I am insanely overwhelmed with the amount of information that’s in here. I’m excited to go through all of it but where do I even begin!
I’m a 23 year old affiliating for a low ticket ($50) info product in the online business niche. It’s a pretty big brand and the focus is on organic marketing. But I’m wanting to incorporate…Read more
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Hi Miguel,
My To-Go on “How To Memory” is the first book I read on the subject. We’re going back over 40 years. I’ve read it a few time since then. Your question motivated me to part with a few bucks and put in on my Kindle to read on my next trip.
The Memory Book – https://amzn.to/4cPVii8
It got me through all of my rote learning classes in…Read more
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Hi, Miguel,
Couple of quick things I’ve found useful:
1. Mneumonics — E.g. turning things into pictures or acronyms so easier to remember
2. Spaced Learning — Reviewing an hour later, day later, week later, month later, etc.
3. Not taking notes verbatim but putting into my own words
4. Mindmapping
5. Richard Feynman’s Learning Met…Read more
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Hi Miguel:
One thing I have found to be very effective is to put anything I am learning into action. If you stop and take action on what you are learning it will stick in your mind better than if you just keep binge reading or watching. This includes taking notes on what you are reading or watching.
We have a post about Power Reading (from a…Read more
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Great stuff above, from everyone.
I just want to reinforce what Virginia said: when reading ANYTHING about advice, strategy, tips, etc you want to instill into your internal “tool box”… it is critical that you actually PUT THAT STUFF INTO ACTION IMMEDIATELY. Put your books down, pause the video, whatever… and then make that call you need to…Read more
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The Marketing Rebel Team wrote a new post 9 months, 1 week ago
John Carlton's Best Ads: No-Rules Cage FighterMy clients had roasted the self-defense magazines for years using what we called “down and dirty” print ads — no photos, no graphics, just 3 sol […]
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
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You can buy Gary’s course if he still sells it, but that’s $5,000.
Besides the swipe websites, you should find an ad or two just by googling his name spelled correctly (Bencivenga) and “ad swipe” or something like that.
This is the website for his olive oil club, and the copy sounds like Gary: https://freshpressedoliveoil.com/.
If you google…Read more
Thanks for the olive oil website David. I love the copy!
Everyday I learn more and more that you don’t just need to struggle finding dates or struggle to get in shape to have pain points. Some people just want some damn good olive oil!