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  • Abdul Ahmad posted an update 8 years, 6 months ago · updated 8 years, 6 months ago

    Hello everyone. I would like to introduce myself. My name is Abdul and I am an affiliate marketer. I am here to increase my knowledge about salesmanship and the psychology of selling.

    My biggest challenge was writing good copy and sales letters. But after reading Kick-ass-copywriting-secrets-of-a-marketing-rebel I have learned a lot and would…Read more

  • JP Sloan posted an update 8 years, 6 months ago · updated 8 years, 6 months ago

    Hey Marketing Rebels,

    I love writing and am very attracted to the type of lifestyle so many copywriters testify to having.

    I know it takes work to get there, but I’m willing to put it in. (I’ve found that when you look back on things the work was actually more fun than the “getting there” anyway.)

    I’m currently in Divinity school and frankly I…Read more

    • avatar
      Virginia Drew replied

      Hi JP. Welcome to the Club!

    • JP Sloan replied

      Pete thanks for your thoughts here. I needed to hear that Sad to say but I hadn’t thought about myself as being so self-absorbed that I forget about the actual goal: help the client make sales.

      That’s a much better way to approach things and frees me up to actually do good work.

      I’m going to look into both of these resources now. Thanks again…Read more

  • hupomeno posted an update 8 years, 6 months ago · updated 8 years, 6 months ago

    Good evening everyone! Introducing myself here.
    Wanting to begin copywriting for others as well as myself as a Realtor. I am on lesson 3 of SWS and enjoying the process so far. I do desire feedback with what I writing in the lesson. Any Coaching to open up soon? What is the best way to get a first client with no experience? Pro bono then…Read more

    • avatar
      Stan Dahl replied

      We’ll be running a SWS Coaching Program in a few weeks.

      Keep an eye on your inbox. And we’ll post it here.

      It will be a small class coached by our most experienced instructor. So if you want in, but sure to signup right away. It will fill up.

  • Zack Skrip posted an update 8 years, 7 months ago · updated 8 years, 6 months ago

    This is just a quick message for Stan –

    Just watched SWS Step 8 – Salesmanship mentality. You said you couldn’t think of a single movie where there was a salesman who was the star (who didn’t have to repudiate his salesmanship).

    Tommy Boy.

    The climax of the film is when he finally becomes the salesman he was meant to be!

    • avatar
      Stan Dahl replied

      Hi Zack – I just queued up Tommy Boy on Amazon Prime.

      Might have seen it many years ago….

      I might have to slightly modify my position on this 🙂

  • Dale Sims posted an update 8 years, 6 months ago · updated 8 years, 6 months ago

    I’ve noticed in the past–and more often recently in the workbook–that John avoids using contractions a high percentage of the time in his copy. Any reason?

    • avatar
      Virginia Drew replied

      Hi Dale: Are you talking about the intros to the steps and the exercises, the slides, or the actual sales copy?

    • avatar
      Virginia Drew replied

      The wording you would use in your copy would have to depend on your avatar. How would he/she speak? If he uses slang, use slang. Contractions give the copy a more relaxed tone, so if your avatar is comfortable with that, use them. If it is a more uptight avatar you would probably avoid contractions.

    • John Carlton replied

      Hi Dale. Virginia is right about matching your language with your Avatar.

      I haven’t really noticed doing this with contractions, though. My guess is that our “internal” language (the voice in our head as we write) changes over time. You’re looking at ads I’ve written over a 30-year career, and it’s likely my approach to language has evolved a…Read more

      • Dale Sims replied

        Hi John and Virginia–I’m referring to multiple JC promos–from the workbook and my own swipe files–where “it is”… “who is” … “that is” etc. are used. However, regular contractions are also interspersed in the copy. I just wondered if John was strategically not using contractions because the copy sounded more forceful or certain without…Read more

Recent Member Lessons

John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter

by | Jul 6, 2023 |

Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.

Boy, did it ever cause a reaction…

You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…

… and some of his other top-grossing ads…

… PLUS, get additional commentary and insights from John on this and many more of his best ads.

Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.

And start applying those same techniques to your own sales copy.

All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.

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