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Dan Maldonado posted an update 8 years, 7 months ago · updated 8 years, 7 months ago
Greetings everyone, My name is Dan from Brooklyn. I’m super excited to be learning copywriting. I know that if I had this skill my business would not of closed. I spent a tom of $$$ on “guru” advertisers that promised the stars and moon only to be smashed by a meteor shower. 🙂
Anyway…
My thought is this…
My setback is a setup for a…Read more -
800kam posted an update 8 years, 7 months ago · updated 8 years, 7 months ago
In this video about creating headlines he mentions the 9 minute ad copy PDF in the video. I could not find it. Can someone point me to it,
Thanks
John Carlton's Copywriting Crash Course – Part 3 – Selling Copywriting ServicesJohn…-
The 9 minute ad copy has been re-created as the Simple Writing System Express course. It is made available as a promotion to the SWS coaching as a video. Right now the video is not available, and I don’t think there is a copy of the PDF. Stan looked for it last year and couldn’t find it.
I went through this KACCC video and didn’t see the r…Read more
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bummer 🙂
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The 9-minute ad is based on a conversation with your prospect. It distills the sales process into the following, which are the basic points you must make in order to make a sale:
1. Here’s who I am
2. Here’s what I’ve got for you
3. Here’s what it will do for you
4. Here’s what to do next.He discusses most of it in the video. The barroom…Read more
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Thank you, Virginia. That is an excellent summary. I just keep getting stuck and this fits my style
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Evan Chacker posted an update 8 years, 7 months ago · updated 8 years, 7 months ago
John, Did you do the \’Beat Bigger Opponents\’ letter?
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Hi Evan. I wrote dozens of letters for the self defense market. I don’t recall writing with that headline, but I might have. I’d need to see it.
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800kam posted an update 8 years, 7 months ago · updated 8 years, 7 months ago
Website Layout – Sales letter or the traditional about us, services
For my Adwords Digital Marketing Agency website, do you recommend I use a long form sales letter as the main page of my website or go with my current traditional website with a few specialized landing pages for specific promotions?
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800kam posted an update 8 years, 7 months ago · updated 8 years, 7 months ago
Hi Marketing Rebel Insiders club, my name is Andy and I am new to the Club. I am really excited to learn how to sell more and better online and offline by improving my copywriting skills.
I use Google Adwords to help my clients get more leads in their business.
My most pressing business challenge is getting new clients in my limited time…Read more
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Thanks, Pete. I will definitely do that. I have a few questions, but I need to formulate them in my head and post.
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Hi Andy: Welcome to the Club. I sent you a private message.
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Welcome, Dan.
IMO, the best way to take advantage of the MRIC is to ask specific questions here in The Clubhouse.
There’s hundreds of years of marketing and business experience hanging around here. Don’t hesitate to put it to work for you.
— Stan