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The Marketing Rebel Team wrote a new post 1 year, 1 month ago
John Carlton's Best Ads: The Nearly-Crippled BusinessmanHere is an early self-defense letter, which struck a major nerve in the customer base for this market. It’s run every year for the last decade in […]
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Teresa Blaes posted an update 1 year, 1 month ago · updated 1 year, 1 month ago
Hey all, I have a question, and I’m hoping you can help me. apart from our podcast production company, My husband and I have launched a supplement store. one of the product lines, is a CBD roll on I need help with the copy, because it is in the high risk space, and we can’t say for that it can relieve pain, even though it has been shown to do so.…Read more
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Peter Silva posted an update 1 year, 1 month ago · updated 1 year, 1 month ago
My first resource on writing better for marketing purposes. I have heard good things about this place.
Hi everyone my name is PJ.
My goal is to learn how to write more engaging and persuasive posts for my social media pages in order to attract my target audience to my content and my video content marketing services.
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Hi Peter: One thing that Mike Koenigs always said is that you should think of the 10 questions your prospects ask most, and 10 questions that you think they should ask. Create short videos answering those questions, and when your prospects ask those questions your posts will show up.
You might want to check out the (free) Pint of Beer Ad…Read more
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Carlos posted an update 1 year, 1 month ago · updated 1 year, 1 month ago
Hi all, happy to join the club. My purpose is to learn more about how to write better ads and marketing material that sell more. It also includes how to put myself in the customers’ shoes and learn to see how they see their world
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Bailo Bah posted an update 1 year, 1 month ago · updated 1 year, 1 month ago
hello Everyone,iam Baïlo i glad to join the club
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Stan Dahl replied
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Hi Teresa. I’ve had a few clients who sell products that contain CBD. I’ve learned some, but I don’t consider myself an expert.
In the USA, advertising laws vary state to state. It won’t be hard for you to look up those laws in your state. Always a good idea to talk to a lawyer with real-world experience with local realities.
Every platform has…Read more