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Virginia Drew wrote a new post 9 years, 9 months ago
If you have a self-directed IRA, your investment choices are not restricted to just stocks, bonds, and  CD’s. You can diversify your portfolio, reduce your risk and possibly increase your return by inc […]
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James Hill posted an update 9 years, 9 months ago · updated 9 years, 9 months ago
Help…
G’day – I’ve been given a dressing down – of the kind that makes you wonder whether you should allowed to go near a pen again.
Attacked with the vigour only an English teacher could achieve.
I’m not looking for a critique… just to know if I’m on the right track. Maybe circle one of the following??
– Not sure what the client is…Read more
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Virginia Drew wrote a new post 9 years, 9 months ago
Camtasia Animations: Creating a YouTube Channel Trailer
YouTube lets you put an introductory “trailer” video on your channel, to let people know what it is all about. Â You can create a flashy, engaging […]
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Virginia Drew wrote a new post 9 years, 9 months ago
Camtasia Animations: Review of the Basics
I created this video to review the basics of Camtasia animations… How to create the ones I have demo-ed so far Some of the theory behind the […]
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Virginia Drew wrote a new post 9 years, 9 months ago
Working with Camtasia: Rectangle on Blurry Screen
This is a demo of an effect that can make comments pop on your video. Â Just create a blur screen and a rectangle callout. It is very simple, and […]
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Stan Dahl replied
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These are OK notes for an outline of an ad, but it’s not ad copy.
Every sentence could be written by every property manger in the world. There’s nothing unique. No big promise. Weak offer with no urgency. Nothing makes me believe you’ve know the good and the bad of owning rental property.
What does this guy do for me others do not?
How does…Read more
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James Hill replied
Thanks Stan. I appreciate you taking the time to comment.