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Virginia Drew wrote a new post 1 year, 3 months ago
How to Easily Add Power to Your CopyIn today’s video clip, David Deutsch dives into the fascinating world of grammar! It may sound a bit dry, but trust me, understanding the […]
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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
John Carlton's Best Ads: Third Party EndorsementHere is a good example of how to “piggy back” your product to another list. Â The cover letter is from the guy everyone on the list will recognize. […]
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Mark Anthony posted an update 1 year, 3 months ago · updated 1 year, 3 months ago
Hello everyone.
I joined the MRIC to learn to write killer copy.
Not only do I want to hone my skills as a top copywriter…
…but I also aim to start my own digital marketing firm.
The plan is to make copy work for my business then help other businesses.
But that’s just the start and the destination.
The journey is what I’m…Read more
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Virginia Drew wrote a new post 1 year, 3 months ago
The Math of Copy
In this video, David Deutsch unlocks the secrets of effective copywriting with a focus on the math behind the message! Have you ever read copy […]
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The Marketing Rebel Team wrote a new post 1 year, 3 months ago
John Carlton’s Best Ads – Marketing Rebel Insider’s ClubThis corner of the Marketing Rebel Insider’s Club should make your greedy little heart sing: Actual hyper-successful sales letters, broken down, […]
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
Premium Programs
Platinum MastermindÂ
The Simple Writing System
Enter The Clubhouse
Kick-Ass CopywritingÂ
Carlton Swipe Files
The Freelance Course
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Virginia Drew replied
Hi Mark: I suggest you do the (free) pint of beer ad challenge. It will show you how to quickly write a fairly good ad. Just click on the Simple Writing System banner in the right column.
Welcome to the Club!