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  • Vitaly Vingert posted an update 11 years, 6 months ago

    Perplexed: Quote Request Form vs. Showing Price Upfront

    Hello everyone,

    I have this dilemma, and to a certain degree I understand that the best way to find an answer will be to test this, but before I do, I still want to gather opinions from the pros.

    Going back to my client who owns a window tinting shop:

    The majority of his traffic comes…Read more

    • replied

      Hi Vitaly,

      I think that you’re right in that you’re not going to know for sure until you test it. But I will add that from a consumers perspective, I’m more likely to make a purchase with a site that gives me the options and provides prices upfront… provided that it seems like a reasonable price. I would rather do that than fill out a quote…Read more

      • John Carlton replied

        Yeah, Vitaly, you answered your own question here (and Pete supported it) yourself: You’re not sure which is worse (re: having price shoppers call in droves, or not call at all). This is the age-old question in marketing — how much info to withhold, how much to share, how much to make a big deal about, how much to compare against the competition,…Read more

  • avatar

    Virginia Drew wrote a new post 11 years, 6 months ago

    This is going to be based on “How to Double Your Power to Learn” by Eugene Schwartz.  I have looked into several “speed reading” courses over the last several years and this seems to be the simplest to learn yet […]

  • avatar

    Virginia Drew wrote a new post 11 years, 6 months ago

    This is a new section devoted to strategies that we can use to learn things more efficiently.  I will start off with reading more quickly and efficiently, then move on to mathematics, spelling, memory and other […]

  • avatar

    Virginia Drew wrote a new post 11 years, 6 months ago

    What is the Best Structure for Your Business?One of the first decisions that an entrepreneur must make is how to structure his business.  This can have wide-ranging consequences.  Because o […]

  • avatar

    Virginia Drew wrote a new post 11 years, 6 months ago

    Hiring Workers from the PhilippinesA couple of years ago I hired some Filipino workers.  I learned quite a bit from that, so I decided to write this to help anyone who may be […]

Recent Member Lessons

John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter

by | Jul 6, 2023 |

Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.

Boy, did it ever cause a reaction…

You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…

… and some of his other top-grossing ads…

… PLUS, get additional commentary and insights from John on this and many more of his best ads.

Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.

And start applying those same techniques to your own sales copy.

All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.

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