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Virginia Drew wrote a new post 1 year, 7 months ago
The Art and Science of Swiping CopyHowdy. You’re probably on this page because you followed the The Art and Science of Swiping Copy link and: (1) You’ve invested in the ful […]
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Samuel Pealing posted an update 1 year, 7 months ago · updated 1 year, 7 months ago
Hey all! After years of online marketing and studying copy, I realised I’d never learnt from one of the best.
I’ve spent the last few years perfecting a facebook ads system that generates high quality, low cost leads for home improvement companies, and I’ve created a course that I’m about to take to market.
I haven’t started on the copy yet,…Read more
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Virginia Drew wrote a new post 1 year, 7 months ago
Get Back to the Basics
It is more important than ever to build your marketing on a solid foundation of the marketing basics. Maximize every element in the traditional […] -
Leon Bleiweiss posted an update 1 year, 7 months ago · updated 1 year, 7 months ago
Hello there, i am also a newbie. I have some experience with content writing (for clients & money! 🙂 ). I want to expand into sales copywriting, and most important of all: land clients!
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Welcome, Leon!
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The Marketing Rebel Team wrote a new post 1 year, 7 months ago
John Carlton’s Best Ads: 22 Minutes And 17 SecondsThis is one of my favorite examples of a “bonding” letter.  By that, I mean there are deliberate elements here that help a targeted audience […]
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Virginia Drew replied
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You want to write emails from coaches and consultants to their lists? Is there a specific market you would want to start with? It seems that the type of email you would write would vary depending on what the coach teaches, so if you were to specialize in a certain niche then it would be more attractive to a prospect. You would probably find…Read more