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The Marketing Rebel Team wrote a new post 2 months, 2 weeks ago
Marketing Hotseat — How to Prepare for a Launch
Dr. Ben has developed a “black box” system for conducting masterminds. He is starting to train people in his system, and is launching a […] -
The Marketing Rebel Team wrote a new post 2 months, 3 weeks ago
David's Inner Circle Bonus: David Deutsch’s Bullets Checklist and TemplatesBullets are like little salespeople. Each should have the power to sell the product on its own. In this month’s bonus, David shares his secrets […]
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The Marketing Rebel Team wrote a new post 3 months ago
Develop a Marketing MindsetIf you’re going to have the ability to respond to today’s changing economic situation, you’ve got to be able to think marketing. You must be able […]
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Max Robertson posted an update 3 months, 1 week ago · updated 3 months ago
Hey, question about a 1:1 coaching landing page.
I have written a fairly long (3000 word) page to sell my clients 1:1 coaching “free call” for life coaching (however her’s has a unique patented method which is what makes it unique and new to the market)
This a backend landing page where either they have come directly from a masterclass group…Read more
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The Marketing Rebel Team wrote a new post 3 months ago
John Carlton's Best Ads: The Dollar Bill LetterGet all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Sometimes we all like to pretend […]
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
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Hi Max
It looks like you have written copy and have at least one client. I would suggest you join David Deutsch’s Inner Circle. It is very inexpensive and David will personally review your copy and answer your questions on his live (2x/month) zoom calls. You can check it out here: https://alistcopysecrets.com/david-deutsch-inner-circle/
Hi, Max,
I must somewhat immodestly agree with Virginia that my Inner Circle is the place for you.
For starters, I really need to see the copy.
Copy has to be long enough to do the job. It can’t be “too long”. Only too boring or not compelling enough.
Just as importantly, it seems to me that your biggest opportunity for growth and success is…Read more
Ok, I’ve checked it out.
I will get it tomorrow! Thanks guys.
Hi Max: I see you joined David’s Inner Circle. There is a session coming up on Thursday, so please get your copy in so he can review it. You should be getting emails with the link.