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carlo loru posted an update 3 years, 2 months ago
Hi everyone, new member here!
I’m a newbie freelancer copywriter from Italy. I’ve written in different niches especially in the health space. Right now I got a retainer client and I’m trying to make him works his detox offer on cold traffic.
Super excited to be here and learn from you David and John, two legends in this game.
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Lee posted an update 3 years, 2 months ago
New member. Want to send PDF of marketing document for David and John session and consideration for review.
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The Marketing Rebel Team wrote a new post 3 years, 2 months ago
John Carlton's Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting VideosThere are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece– this time, they […]
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Jordan Hinkle posted an update 3 years, 2 months ago · updated 3 years, 2 months ago
Hello! My name is Jordan and copy is completely new to me. I love the thought of being my own boss and would love some advice or tips for someone who has zero experience or clue on how to start. Any feedback would greatly appreciated, thanks.
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Hi Jordan: Welcome to the Club! I suggest you start by going through the (free) Pint of Beer Ad Challenge. Just click on the Simple Writing System banner in the right column and opt in.
It doesn’t mention Pint of Beer on that page, but you will see it after you sign up.