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Son Do posted an update 3 years, 4 months ago
This is a guide that I wrote recently, about a very simple and effective way to learn English.
The principles can be applied to learn other languages though.
(I’d been struggling with English for more than 10 years. Until I stumbled upon this method 5 years ago)
What do you think?
Love to hear your feedbackBASIC PRINCIPLES:
– Focus on passive…Read more -
Craig Pence posted an update 3 years, 4 months ago · updated 3 years, 4 months ago
Does John have a blueprint or some sorta worksheet with a list of questions to help complete the “sales detective” research?
Thanks!
Craig -
The Marketing Rebel Team wrote a new post 3 years, 4 months ago
John Carlton Copy Tips: How to Become a Better StorytellerIn this copywriting hotseat John Carlton discloses some simple steps we can take to become better storytellers. John’s comments: The secret (to […]
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Hi, I just signed up for another month, to dig deeper into the resources you have to offer. But here’s a promise you make at the top about steps to better storytelling:
“In this copywriting hotseat John Carlton discloses some simple steps we can take to become better storytellers.”
But what are those simple steps, besides reading and watching movies?
I was looking for those steps, like 1, 2, 3, 4… and so o.. Where does that reside in this system?
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Jamilah Graham posted an update 3 years, 4 months ago · updated 3 years, 4 months ago
Hi everyone! I’m a copywriter trying to write better sales copy! So far I’m loving what I’m learning:)
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Hi Jamilah: I see you have the Kickass Copywriting Secrets course. That will help you a lot. I would also suggest you go through the (free) Pint of Beer Ad Challenge. John shows how to create a simple sales letter. Just click on the Simple Writing system banner in the right column. It doesn’t mention Pint of Beer on that page, but after you…Read more
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Delano Carson posted an update 3 years, 4 months ago · updated 3 years, 4 months ago
Hello Clubhouse my name is Delano. I currently own a business in the hair industry and wanted to dive deeper into writing copy to improve my sales and customer engagement. I look forward to what I learn from this journey. Here we go……
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Hi Delano: Congratulations on your purchase of Kickass Secrets of a Marketing Rebel. I know you will learn a lot from it. I would also suggest that you check out the (free) “Pint of Beer Ad Challenge”, which will show you how to quickly create a “pretty good ad”. Just click on the Simple Writing System link in the right column.
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
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Not really, Craig. It all depends on the market, the client, the prospects, and what missing knowledge you have about it all. Think in layers: The first layer of stuff to find out is just the basics — who, what, where, why, when, how. How many sales, how big the market share/niche, where the problems lie (according to the client, who may be…Read more
Very helpful, thanks John!