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Evan Sanders posted an update 9 months, 2 weeks ago · updated 9 months, 2 weeks ago
Hi team! Really loving reading through all of the amazing content here and John’s sales letters. I am curious if there are any famous examples of personal development sales letters? I am a professional life coach and am looking for great letters to model and learn from. Ideally I am looking for a letter than would point someone into 1 on 1…Read more
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The Marketing Rebel Team wrote a new post 9 months, 2 weeks ago
Search Engine Optimization (SEO) FundamentalsLike many things about online marketing, the SEO rules and best practices never stop changing. For good reasons. An ever-growing army of […]
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The Marketing Rebel Team wrote a new post 9 months, 2 weeks ago
John Carlton's Best Ads: Hyper-Effective Cover Letter #8: An Urgent NoteTHIS IS THE EIGHTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS INTRODUCTORY POST REFERS TO ALL OF THEM. WE ARE REPRINTING THE SAME POST […]
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The Marketing Rebel Team wrote a new post 9 months, 3 weeks ago
John Carlton's Best Ads: Hyper-Effective Cover Letter #7: Bargain AlertTHIS IS THE SEVENTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE […]
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Amadeus Ciok posted an update 10 months ago · updated 9 months, 4 weeks ago
I’ve brainstormed several titles for our landing page (and ads).
They all sound very similar.
But I know that making the service sound easier, less like work, including “free”, including a guarantee makes it better.But also, weirdly, the titles our competition uses on their websites are very vague, like “equip your child for math…Read more
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Amadeus, all these headlines are explanations of what you do, like if someone said, “What is it you do?” and you answered.
Your competition’s are more like tag line.
Since that seems to be working for them, why don’t you see if you can come up with something more like that.
Maybe start with your USP (unique selling proposition).
If you don’t…Read more
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Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
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None that I know of specifically.
Couple of things to try:
1. See what the most successful people in that niche are doing. Sign up for their emails. Go through their funnel.
2. Check sites like infomarketingblog.com and swiped.io
Hope that helps.
Best,
David
Yeah, I totally agree with David, above. Find out what the best (as you consider them) are doing, and use that as a baseline. You can go in different directions with your own marketing, but it’s best to understand precisely HOW you’re being different than what the best have settled on. Remember that they’ve been in the game for a while, and may…Read more