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Jelani Black posted an update 1 year, 3 months ago · updated 1 year, 2 months ago
Hello everyone!
Glad to be here. I joined MRIC to nosedive into becoming a better marketer.
The end goal is to start my own business using direct mail and/or internet marketing. What business that will be… time will tell.
And dabble in some client work once I’ve proved my chops.
I’ll be in your care.
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The Marketing Rebel Team wrote a new post 1 year, 2 months ago
John Carlton's Best Ads: Hyper-Effective Cover Letter #5 — Barbara, My Long-Suffering SecretaryOne of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads […]
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Virginia Drew wrote a new post 1 year, 2 months ago
How to Get the Biggest Bang For Your Buck When Editing CopyIn this video, David dives into a crucial part of online sales that often gets overlooked—the order form. We tend to focus a lot on writing g […]
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The Marketing Rebel Team wrote a new post 1 year, 2 months ago
John Carlton's Best Ads: Hyper-Effective Cover Letter #4 — Early Christmas PresentOne of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads […]
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Virginia Drew wrote a new post 1 year, 2 months ago
The Secret to Writing Copy That Connects: It’s More Than Just Benefits
Discover the key to crafting copy that deeply resonates with your audience. In this video, David Deutsch explores why simply piling on benefits […]
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
Premium Programs
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Virginia Drew replied
Welcome, Jelani!
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Maximilian Morkramer replied
Hi, good to have you here! Just starting out too, 4 month into the hardcome-marketing-practice year to set me up for my own business in the future. When do you feel you are ready to take on client work?
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Jelani Black replied
I want to reread Kick-Ass Marketing Rebel at least 5 times. Following that, I’ll craft some samples and then start outreach. With the samples, the client will decide if I’m ready or not.