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hadi jaber posted an update 1 year, 4 months ago · updated 1 year, 4 months ago
Hello everyone
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Virginia Drew wrote a new post 1 year, 4 months ago
Is Everybody Doing Story Wrong?
In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own […]
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The Marketing Rebel Team wrote a new post 1 year, 4 months ago
John Carlton's Best Ads: Hyper-Effective Cover Letter #2: I Got a Hole-In-OneOne of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Â Sometimes, they pull […]
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Roger Maxwell posted an update 1 year, 4 months ago · updated 1 year, 4 months ago
Hi everyone.
Just wanted to say, “hi”. So … “Hi!”. I’m glad to be here. Looking forward to learning a few things.
It’s late and I need to sleep, but I wanted to get this process going. I’ll talk to you guys later.
Ciao for now.
Roger
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Welcome, Roger
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Virginia Drew wrote a new post 1 year, 4 months ago
Action Seminar Copy Court: How to Engage Your VisitorsAt the third Action Seminar, Harlan Kilstein and John Carlton discuss how to keep people on your site once they get there. How to engage them so […]
Recent Member Lessons
John Carlton’s Best Ads: Hyper-Effective Cover Letters #1 — My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It's disarming, clever, and hits directly at the...
John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First
Let's count the ''tricks" I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling "not what you expected" type of headline. This is self-defense ...and yet we're talking about old short guys in the...
John Carlton’s Best Ads: We Screwed Up Big Time
Here is a good example of a "lipstick" letter. The reference is to the old comedy routine of coming home with lipstick on your collar -- and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of...
John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction…
You can check out John Carlton’s “Piss Everyone Off and Then Apologize” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
All by joining the Marketing Rebel Insider’s Club today. Click on the link below and try it out for just $1.
Premium Programs
Platinum MastermindÂ
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Enter The Clubhouse
Kick-Ass CopywritingÂ
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Virginia Drew replied
Welcome, Hadi